The Experiential Agency (XA), Major National Event Communications Firm, Hires Amanda Puck as Director of Business Development

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Former Managing Partner of Spago Chicago and Emmy Award Winning Host to Concentrate on New Client Acquisitions

The Experiential Agency(TM) (OTC Bulletin Board: EXAG) (XA) announced today that they have hired Amanda Puck as Director of Business Development for XA’s Chicago Business Unit, said XA CEO Frank Goldstin. "Amanda has been recognized as a leader in the Chicago hospitality industry and we are honored and excited to have a seasoned event sales professional such as Amanda as part of the XA team."

XA has full service offices in Chicago, New York and Los Angeles and provides corporations and highly visible brands with comprehensive Event Marketing, Design and Production Services. Since 1989, Goldstin and his team have been the creative force behind prestigious, national projects for clients such as The NBA, McDonald's Corporation(NYSE:MCD), Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels and ABN AMRO.

In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the World" by Special Events Magazine. In 2004, XA made "The List" of the top Event Marketing Agencies by Event Marketer Magazine.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc.(NASDAQ-OTCBB:EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

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Frank Goldstin
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