MOXIE / for men Targets Exploding Men's Grooming Market With Launch of First Retail Store.

Laguna Beach retail store is the first in Southern California to offer a specialized focus on mens skin care and spa services

LAGUNA BEACH, CA (PRWEB) June 4, 2004 -- MOXIE/for men announces the launch of its retail store this week in Orange County, Calif. Co-founded by Helene Ton and Ryan Anderson, two Orange County entrepreneurs. MOXIE/for men offers the latest in mens skin care, spa services, and grooming knowledge - a $5 billion market in 2002, according to the International SPA Association.

We decided to start MOXIE/for men because of the enormous increase in market demand for mens spa care and products," said Ton, president, MOXIE/for men. There was nothing like this available in all of Southern California, and men today are looking for ways to project a sharp and successful image. MOXIE/for men provides the means to do that."

The new store is located on the ground floor of the exclusive hotel, In Vogue, and also will launch on site and mobile spa services this summer.

Because our product offerings and services were developed for men, we are very specialized in our approach to addressing male clients and their grooming and skin care needs," said Anderson, MOXIE/for men chief executive officer. What really sets us apart from other retail and spa facilities is that weve focused on creating an environment that is welcoming to men. A large plasma screen TV hangs from the wall, dark earth tones were used in our design, and you wont find a copy of Cosmo magazine anywhere at MOXIE/for men."

The MOXIE/for men retail store will open on May 15 at 690 South Coast Hwy., in Laguna Beach.

About MOXIE / for men
Laguna Beach, Calif.-based MOXIE/for men is an original provider of mens grooming products and services that help men improve their sense of well-being, perform better professionally and socially, and present their best image.

For more information on MOXIE/for men, please call (949) 715-9408 or visit its Web site at www.moxieformen.com.