Famous Footwear Launches Dry Cleaner Advertising Campaign in NYC

Famous Footwear launches an ambient media campaign in 100 dry cleaners in Manhattan this month with New York based, Ambient Planet Ltd. The purpose of campaign is to support Famous Footwears recent store opening on 250 W. 34th Street.

(PRWEB) June 4, 2004 --On June 4, 2004 Famous Footwear kicks off an ambient media campaign in 100 dry cleaners in Manhattan with New York based, Ambient Planet Ltd.

"The purpose of the campaign is to build excitement and drive traffic to Famous Footwears recent store opening on 250 W. 34th Street" says Ambient Planet's President, Perry Kirk.

The campaign consists of branded dry cleaner bags equipped with hang tags offering a $10 off coupon. The hang tag offer is redeemable throughout Famous Footwear stores or www.famousfootwear.com

Consumers who visit a participating dry cleaner within a two mile radius of the the Penn Plaza store are offered a perfect chance to go a little shoe crazy this month! With more than 900 stores nationwide, Famous Footwear sells shoes for the whole family including Mom, Dad & the kids.