DURHAM, NH (PRWEB) June 7, 2004 -
This fall, the industryÂs top PR performance measurement gurus will present their latest marketing research on effective public relations at The Summit on the Future of Measurement 2004.
Organized by KDPaine & Partners' The Measurement Standard, The Summit on the Future of Measurement 2004 will be held September 21-24, 2004, at the University of New Hampshire in Durham, NH. Sponsored by the Institute for Public Relations among others, the public relations conference targets corporate communications executives who want to know, ÂWhat does the future of effective public relations look like?Â and, ÂHow are measures of success evolving in different countries around the world?Â
Confirmed speakers include, Dr. James Grunig, Professor of Public Relations in the University of Maryland's Department of Communication and director of the IABC Excellence Study; Dr. Don Stacks, author of Primer of Public Relations Research; Jim McNamara, CEO of MASS Communications Group Pty Ltd; Kathy Collins, Director, Communications Research at General Motors; Dr. Nannette Bresson, CEO of NAL Kommunikationsberatung in Germany; Donald K. Wright, Professor of Communication at the University of South Alabama and President of the International Public Relations Association (IPRA).
Three days of The Summit will be devoted exclusively to marketing research and PR performance measurement. Additional information is available at Measures of Success.
Katie Delahaye Paine, publisher of The Measurement Standard and CEO of KDPaine & Partners, LLC, says, ÂWeÂre excited that so many of the industryÂs leaders will be on hand to participate on our forum on the future of measurement.Â
The registration fee for the Measurement Summit is $895. However, corporate communications executives who take advantage of the early-bird discount available until June 15, 2004, will pay only $795 for their registration fee. Additional information is available at Measures of Success.
The first Measurement Summit, held in October of 2003, brought more than 60 of the best and brightest minds in PR performance measurement together to map the future of the field. ÂWe decided before the first conference ended, that this needed to be an annual affair,Â says Paine. ÂOur goal was to attract equal representation from the four pillars of our industry: academia, public relations agencies, corporate communications clients and marketing research suppliers. We met the goal for every pillar but academia. So this year, weÂre excited to already have the Institute for Public Relations on board as a sponsor. We hope this will help spread the word throughout the academic community and help generate twice as many academic papers and case histories this year.Â
KDPaine & Partners regularly provides PR performance measurement advice to some 2,500 members of her website as well as dozens of clients worldwide. In addition to Measures of Success, it also publishes The Measurement Standard, The One Minute Benchmarking Bulletin, as well as numerous white papers, buyersÂ guides and handbooks.
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