Kroll Direct Marketing, Inc., a full service direct marketing firm, has announced the introduction of a brand new marketing channel…text messaging with the “SMS Data Source – Text Message Consumer Cell Phone Users” database.

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In conjunction with SMS Data Source, I-one2one interactive marketing; Kroll Direct Marketing is offering the industryÂ?s first database of consumers able to receive short SMS text messages on their cell phones. The SMS messages arrive at the recipients cell phone instantaneously allowing for immediate response based advertising or marketing campaigns.

Kroll Direct Marketing, Inc., a full service direct marketing firm, has announced the introduction of a brand new marketing channel…text messaging with the “SMS Data Source – Text Message Consumer Cell Phone Users” database.

In conjunction with SMS Data Source, I-one2one interactive marketing; Kroll Direct Marketing is offering the industry’s first database of consumers able to receive short SMS text messages on their cell phones. The SMS messages arrive at the recipients cell phone instantaneously allowing for immediate response based advertising or marketing campaigns.

Relevant messages will currently limited to three messages per month to each recipient, the program is priced according to message volume. Over 113 million cell phone numbers are available, with an additional 12 million numbers for beepers/pagers/hand held devices that also have the capability of receiving text messages.

The use of SMS marketing is multiplying far faster than any other marketing/advertising channel that delivers instant response and involvement. Some of the key features of SMS marketing are:

  • An average of 94% of the messages sent are read by the recipient.
  • 23% of the recipients show or forward the message to a friend increasing viral impact and ROI of the campaign.

*More than one third of cell phone users (approx. 38 million) are actively using text messaging on a regular basis.

*SMS enhances the effectiveness of current print, television, radio, on-line    or direct mail campaigns.

*Receive instant response for direct marketing/advertising campaigns.

*Geographical targeting is available by area code, phone number exchange, city, county, state, or region.

Text messaging has become an essential form of successful communication throughout the rest of the world utilized by major corporations such as Coca-Cola, Levi’s, Loreal, McDonalds, Universal Pictures and many others.

Also available is selection by cell phone carriers such as AT&T, Cingular, Nextel, Sprint PCS, T-Mobile and Verizon and others.

In addition to a monthly threshold on the number of messages sent to cell phones, each message is limited to a maximum 160 characters of ASCII (American Standard Code for Information Interchange) text. The 160 characters also include the provision for the opt-in, opt out or take off list (tol) option.

Volume pricing arrangements are available as follows:

    Quantity of Messages                CPM

    Under 50,000 (10,000 names minimum)        $300/M

    50,000-99,000                        $275/M

    100,000-249,000                    $250/M

    250,000-499,999                    $225/M

    500,000-999,999                    $200/M

    1,000,000-4,999,999                    $175/M

    5,000,000-9,999,999                    $150/M

    10,000,000+                        $125/M

Competitive cell phone carrier offers are charged double the base rate.

*Selection by cell phone carrier is offered at a premium charge of an additional $50/M for carriers: AT&T and Cingular. An additional charge of $25/M for cell phone carriers: Nextel, Sprint PCS, T-Mobile and Verizon.

Kroll Direct Marketing is offering a 10% commission rate to recognized list brokers and advertising agencies on the base rate and selection charges.

Kroll Direct Marketing, established in 1989, is a full service direct marketing agency offering list brokerage, list management, compilation and web-based services. Kroll Direct Marketing is located in Plainsboro, NJ with an international division headquartered in Dublin, Ireland offering a suite of direct marketing services.

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Gwen Coryell