New Rules for Museum-Domains

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ICANN accredited registrar Secura announces today, that there are new rules for museum-domains and Secura is accepting registrations according to the new rules,

The museum-domain is an exclusive domain. It is open for registration by museums, organization of museums and friends of museums. The notion of museum is understood very generously, e.g. a zoological or botanical garden belongs to it. A proof to be a museum is necessary for registering museum-domains.

ENS ID and Key

You will get your eligibility to register .museum-domains not anymore only at MUSEDOMA, but you can order the ENS ID and Confidential Key at Secura's

museum-website while you are registering your first museum-domain (

New Policy

The museum domains have a new naming policy. In former times the museum-domains had to have a third-level-structure in the form It was e.g. not possible to register The three-level-domains are persisting, but you can also register second level domains like It is important, that the second level domain is derived directly from the official name of the museum.

Digital Museum.

Digital museums are eligible to register museum-domains. It is only logic, that the digital museum get the digital address of museums - the museum-domain. The managers of digital museums can register at .museum or at,, or - even at all second levels.

IDN: museum-domains with special characters

You can order now museum-domains in many different languages. You can use the special characters of your own language. One example for a domain with special characters: http://ö

Improve your ranking at Google by museum-domains

Search engines like Google rank your listing higher if a keyword from a search is in your domain name. You can get these names with .museum, when they are not available in .com.

Listen to what the Internet "gurus" have to say about what names to buy:

"As we've frequently reported in our SE Book & Newsletter, placing keywords right in your domain name can give your site a major boost on search engines. We've also reported that some engines are no longer accepting sub-directory pages. This is one of the reasons the smart marketing pros have been buying keyword-phrase domain names. They use them as doorway pages to boost traffic to their sites." says Stephen Mahaney, author of The Unfair Advantage Book on Winning the Search Engine Wars.

Michael Campbell points out, in Nothing But 'Net, "The reason we want keywords in the domain name is that search engines often get 'tuned' to find, and give better positioning to, domains with keywords in them." Declan Dunn, author of Winning the Affiliate Game, sent out a memo to his affiliates advising "To get on top of the search engines, one of the critical keys is a good domain name LOADED with keywords." Declan goes on to say "This news is spreading among WebMasters, SearchEngine Meisters, Internet marketers, and big corporations. Don't wait."

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Hans Peter Oswald
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