Next Generation Artist-Direct Music Service iHoopla Enables Independent Artists To Sell Music Securely on the Internet -- Yarbrough & Peoples New Release FREE to Download for Limited Time --

For artists, iHoopla provides many of the services that traditional record labels offer, but through digital means. The company offers the consumer freedom of music choice, convenience, and global availability of quality music via the Net.

SAN JOSE, CA (PRWEB) June 8, 2004 -- The next generation of online music stores is here! New record label and online music store iHoopla is an exciting new service that bridges technology, music, independent artists and consumers. iHoopla offers freedom in music choice for consumers and an alternative promotional avenue for independent artists. iHoopla founders John Peterson and David DeValk have embarked on a project that addresses the needs of the rapidly growing pool of independent artists, while taking advantage of increasing opportunities for media distribution over the Internet. The web site www.iHoopla.com is a place where artists can leverage iHooplas technology to securely distribute their music over the Internet, as well as take advantage of its many promotional services. Consumers can download digitally crafted music and purchase it online for only $0.99 per track.

Early 1980's R&B Grammy nominated performers Yarbrough & Peoples found iHoopla's offerings appealing. The pair signed on with the iHoopla label and has released an Internet pre-release of their new single Pleasure Zone, which is now available on the web site for listening and purchase. "We found iHoopla an exciting alternative to the way we have promoted our music in the past," said Yarbrough & Peoples. "It enables us to reach a global audience at lower costs while contributing higher profits to our independent record label."

"More and more people are acquiring their music from the Internet due to the convenience, the ability to purchase singles, and instant availability," said Peterson. "We realized little attention was being given the independent artist community, and determined that an online service would meet their needs." Peterson continued, "It's hard to obtain a record deal these days. iHoopla empowers artists to get their music out themselves." DeValk added, "We are happy to be working with emerging and re-emerging artists like Yarbrough & Peoples, Don Diego, Blayne, Sun Head King and others."

The company offers several products and professional services for music enthusiasts and independent artists:
- Artists are able to upload their original works to iHoopla where they are automatically prepared for secure sale in digital format within minutes, thus precluding them from having to acquire this technology and expertise on their own.
- Artists may sell their original works on the iHoopla Online Music Store, as well as their own web sites, by using iHooplas secure Digital Rights Management (DRM) and Payment Services.
- iHoopla Online Music Store and iHoopla Radio enable artists to easily promote their works to their respective target markets using the latest technology for paid-for music downloads.
- iHooplas many products and professional services allow artists to release and sell their creations by cost-efficient means and with rapid-time-to-market delivery.

iHoopla brings independent artists and consumers together via the Internet, offering several advantages for both. For artists, the company provides many of the services that traditional record labels offer, but through digital means. Independent artists now have an alternative or augmentation to traditional record contracts, which are often difficult to attain. For music lovers, the iHoopla Music Store provides new, hot original works from emerging talents, as well as established artists. iHoopla offers the consumer freedom of music choice, convenience, and global availability of quality music via the Net.

www.iHoopla.com
###