LSU Selects MyStudentBody.com to Enhance Comprehensive Alcohol Strategy

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MyStudentBody.com (MSB), a division of Inflexxion, Inc., welcomes Louisiana State University – Baton Rouge to its growing subscriber base. As the saying goes, "There are many ways to skin a cat." At Louisiana State, this seems to hold true for taming Tigers as well. A participant in the national A Matter of Degree (AMOD) program, a high-profile collaborative effort that seeks to reduce high-risk drinking among college students through environmental change, Louisiana's flagship university is becoming widely known for its creative and comprehensive approach to alcohol prevention programming. This year LSU adds MyStudentBody.com Alcohol (MSB-Alcohol) into the mix, a move that promises to bolster university-wide efforts to provide the best services possible through education, outreach and counseling.

MyStudentBody.com (MSB), a division of Inflexxion, Inc., welcomes Louisiana State University – Baton Rouge to its growing subscriber base. As the saying goes, "There are many ways to skin a cat." At Louisiana State, this seems to hold true for taming Tigers as well. A participant in the national A Matter of Degree (AMOD) program, a high-profile collaborative effort that seeks to reduce high-risk drinking among college students through environmental change, Louisiana's flagship university is becoming widely known for its creative and comprehensive approach to alcohol prevention programming. This year LSU adds MyStudentBody.com Alcohol (MSB-Alcohol) into the mix, a move that promises to bolster university-wide efforts to provide the best services possible through education, outreach and counseling.    

Encouraging environmental change through increased community involvement, A Matter of Degree represents only a small portion of LSU’s multi-faceted plan to overcome a legacy of high-risk drinking among college students. One of ten sites associated with this national effort, the Campus-Community Coalition for Change (CCCC) at Louisiana State University – Baton Rouge has the most direct interaction with the AMOD program. Using LSU-specific and national data related to alcohol consumption as a springboard, the CCCC routinely provides a campus-wide forum for professionals, facilitating a level of cross-team discussion that compliments and moves beyond the scope of AMOD. The result; a diverse team of educators and health professionals continuously sharing information and brainstorming solutions that combine environmental approaches with the best social-learning based methods. Participants include the Student Health Center’s Mental Health Services and Wellness Education Departments, the Office of the Dean of Students and the Judicial Coordinator from Department of Residential Life.

Amy Cavender, M.Ed., Wellness Education Coordinator, is proud to be affiliated with a professional staff that actively seeks out new ways to reach and motivate students. MyStudentBody.com Alcohol will serve as an adjunct to existing alcohol education presentations and the online "Ask Mike" feature currently offered by the Wellness Education Department, providing another venue for building relationships and disseminating relevant health information to students. While "Ask Mike" allows students to submit anonymous questions to professional staff, MSB-Alcohol’s risk-assessment and tailored feedback offer an online means of targeted intervention, delivering reliable information through engaging interactive tools, flash animation peer stories, and student-friendly informational pieces. When asked about the factors that play into specific program selection, Ms. Cavender reports:

I think that all the approaches we use have some merit in improving the alcohol safety situation here at LSU, but MSB has three very positive qualities:

•    It's accessible to students 24/7

•    It uses a variety of media (text, video, quizzes) to appeal to different learning styles

•    It takes into account the fact that people have different needs and interests, and avoids the "one size fits all" approach to alcohol education

After reviewing several online resources, we found MyStudentBody.com to be the most comprehensive, the most visually appealing, and the most likely to show a positive impact on our students' drinking behaviors. We also enjoyed our interactions with the professional staff, and have found them to be very helpful.

Note:

MyStudentBody.com, a division of Inflexxion, Inc., will offer live demonstrations of the alcohol and STDs components of the MSB Comprehensive College Health Suite at the American Collegiate Health Association (ACHA) conference in New Orleans, LA (June 9-11, 2004) at booth #312. Working together with college students and nationally renowned experts, the MSB suite tackles the most relevant health-related issues on college campuses today. Content for each topic area is independently developed and clinically tested with support from the National Institutes of Health (NIH). Additional sites covering tobacco, stress, nutrition, and drugs are on the MSB horizon for release throughout the academic year. For more information about our innovative online approach, visit http://www.mystudentbody.com/ABOUT/findoutmore.asp or email mystudentbody@inflexxion.com for a free guest pass.

Contacts: Dr. Sarah Lord, Director of College Health Programs

Inflexxion, Inc. – Newton, MA

800-848-3895, x234; slord@inflexxion.com

    Amy Cavender, M.Ed., Wellness Education Coordinator

     Louisiana State University – Baton Rouge, LA

     225-578-6553, acaven@lsu.edu

About Inflexxion Inc.

Inflexxion, Inc. (http://www.inflexxion.com) is the leader in developing and implementing cost-effective research-based solutions for critical areas of healthcare. Using interactive multimedia and Internet technologies that guarantee user involvement, Inflexxion brings efficiencies and new treatment options to all aspects of health. The company draws upon the unique skills of psychologists, multimedia designers, scientists and educators to develop products characterized by their ability to engage the user, change behaviors, and take advantage of multimedia technologies such as CD-ROM, Internet, Interactive Voice Recognition and Personal Digital Assistants (PDAs). A majority of products are developed and tested in carefully designed field trials with support from the National Institutes of Health (NIH). Inflexxion, Inc. is based in Newton, Mass.

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Dr. Sarah Lord
INFLEXXION INC.
617-332-6028
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