Sydney, NSW, Australia (PRWEB) June 14, 2004
Consumers of beauty products have always mixed and matched the products of different manufacturers with an aim of arriving at perfect skin. "For those obsessive enough to embark on a quest for products that totally placate their desires for perfect skin, the process is an expensive one without an end in sight," explains Ms. Cadart.
"Although I'm one of the first to point out that so much about our appearance is beyond manipulation by topical products, it is also clear to me that the beauty industry has a long way to go in firstly recognizing and then implementing effective and sound strategies for selecting the best products for paying customers. There is very little serious consideration given by most skincare product manufacturers of the roles gender, ethnicity and lifestyle have on the individual identity of each personÂs skin."
Yonka, like a growing number of skincare companies, produce a range of beauty products able to be mixed and matched according to variations in a skin's condition over time. Under Madeleine CadartÂs guidance, this flexibility has again been taken forward.
"Over the years we have amassed intricate data on people's skin. For example, during initial consultation, a member of my team will rate pore size over different areas of a client's face using a scale of ten defined by photographs stored on a lap top present during each such analysis. Using pictures as a reference has ensured that data remains sufficiently accurate. We also store electronic pictures of clientÂs skin to track changes in skin over time so that we have good benchmarks."
Software was developed especially for this application and meshes directly with Yonka's products.
The software is able to sort responses to the Yonka products by age, gender, ethnicity, medicines being taken by the user and numerous other variables Madeleine claims can have an impact. It can then deliver and print photographs of an untreated skin alongside and superimposed with a treated skin of similar original background, condition and appearance.
"We can now accurately predict how well someone will react to a regimen, and moreover, what the visual effect will be. I find this quite exciting, to be able to sit there at the computer with an interested client and look into the future of their skin. We can have good control over things like final skin tone, coloring and perceivable moisture levels. The whole experience is more akin to choosing make-up, but it's more therapeutic."
As the data included in the system continues to accrue it is expected to become increasingly accurate and flexible in use.
While many consumers will no doubt continue to enjoy brand and product switching, Yonka's finely honed and labor-intensive system is testament to a growing desire for accountability and results from an industry often based on hype and hearsay.
For additional information contact Madeleine Cadart at the Yonka Skin Care Institute & Day Spa.
The Yonka Institute is an independent supplier specializing in the customization of products made by Multaler et Cie, France.
Yonka Institute is located in Sydney, Australia and has an affiliate in New York.
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