(PRWEB) June 11, 2004
HereÂs a new concept: "listen to your customers." Consumers are demanding, more and more, how they want their products Â their way. And the ingenious product development team at iSatori actually listened...and created a new meal replacement supplement, appropriately called EAT-SMART, that allows consumers to flavor their nutrition shakes just the way they like it Â anytime they want.
A stable force in the dietary supplement arena, president and CEO of iSatori Technologies, Stephen Adele stated, "We delved into the $2.5-billion emerging category of meal replacements and protein powders, but only after inventing something completely different from what's already out there. After hearing repeated complaints from consumers who were tired of drinking chocolate and vanilla protein shakes, we responded by developing a new meal replacement that is not only healthy and nutritious, but also incredibly delicious Â using a new patent-pending flavoring technology called Flavor EnhancersÂ."
The branded EAT-SMART meal replacement comes in a 2-lb container with a neutral flavor, acting as the base formula, which you can use to make 8-ounce or 16-ounce shakes, depending on your preference. Then, EAT-SMART allows you to "Flavor It Your WayÂ" by choosing from an assortment of their exclusive mouthwatering Flavor Enhancer packets. Flavors which taste just like Oreo CookiesÂ®, ReeseÂs Peanut Butter CupsÂ®, Strawberry Cheesecake, and Cinnabon Cinnamon RollsÂ®, just to name a few.
James OÂByrne, Executive Vice President of Sales explains, "Consumers were also tired of having to put up with low-carbohydrate and protein-based products that have sub-par nutritional values. So, with EAT-SMART, we developed a healthy, high-protein, low-glycemic formula that was as nutritious as it is delicious."
EAT-SMART isnÂt just a mouthful of bliss, it's complimented with a nutritional profile of a "perfect" meal, which is still low in carbohydrates (11g), and full of beneficial high-quality proteins [38g] and it even contains enzymes, probiotics, and fiber to ensure easy and healthy digestion. Plus, itÂs sweetened with Sucralose, not aspartame.
As the name suggests, EAT-SMART is a healthy, balanced nutrition shake designed to help users eat smart and fulfills the needs of consumers who are looking for a meal replacement that is full of the key nutrients they need to live a healthier, more active lifestyle.
EAT-SMART will be initially available only on a direct basis, from iSatori at their toll-free sale's consultant line or online at http://www.eatsmartmrp.com Soon to be released at leading health-food stores nationwide, such as GNC.
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