Seattle based JF Designs Co. selected to design web site for Advocate, MD Insurance of the Southwest, Inc.

JF Designs (www.jfdesigns.com) was proud to be selected to design the web site for Advocate, MD Insurance of the Southwest, Inc. (www.advocatemd.com). The project encompassed a new design to promote the company's insurance and investment services.

BELLEVUE, WA (PRWEB) June 13, 2004 -- JF Designs was proud to be selected to design the web site for Advocate, MD Insurance of the Southwest, Inc. (www.advocatemd.com). The project encompassed a new design to promote the company's insurance and investment services.

JF Designs had a goal for the new site to create a professional, yet easy interface that was designed to compliment the existing print collateral and brand design the company has. "We believe in this company," says Jay Forde.

Advocate, MD Insurance of the Southwest, headquartered in Austin, Texas, is committed to helping bring down the cost of practicing medicine by offering physicians, dentists, and health care professionals fair-cost medical malpractice liability insurance. Because of recent tort reform on malpractice insurance by the people of Texas, the company will begin its insurance operations in Texas. The Company will expand throughout the United States as individual states address the tort and legal issues facing medical professionals.

The Company is a subsidiary of Advocate, MD Financial Group, Inc. of Laguna Niguel, California, which will offer investment management and other financial services to the medical professional. Advocate, MDs investment management and financial planning model is strategically positioned to address the unique financial needs of physicians.

Across America, consumers are seeing the availability of medical care decline as physicians increasingly practice defensive medical care to protect their practice and ability to serve. The Cato Institute reported that malpractice insurance costs for doctors and hospitals soared from $60 million in 1960 to more than $7 billion by 2002. The erratic path of increasing premiums over the last four decades has fueled this crisis in malpractice insurance, calling for new approaches and solutions.

The financial impact of these immoderate price increases, together with a strong sense of grievance felt by doctors, have put tort reform movements at the forefront of state legislatures for the last decade. The impact has created many cycles: higher and higher jury awards; increased costs and underwriting capacity issues to insurers; skyrocketing rate increases to physicians; and political standoffs between consumers and medical associations over tort reform.

In addition, large, highly-rated malpractice insurance companies are withdrawing from some states because they are unable to secure rate increases fast enough to meet internal requirements. Physicians are left in the lurch, scrambling for coverage. Medical malpractice rates have been spiraling upward at such a pace that doctors are leaving some states or shutting down their practice and retiring. It appears that now is an appropriate time to rethink the business approach to offering medical malpractice insurance.

This project represents our ability to deliver another elegant corporate design, that will help communicate an excellent service for healthcare professionals," said Jay Forde of JF Designs.

JF Designs further establishes themselves as a design leader with this web site, and is proud to showcase this project. This site can be viewed at www.advocatemd.com.

JF Designs began in 1990 as a desktop publishing company. Today they offer a full suite of digital services that include web design and web hosting. JF Designs is committed to bringing the best personal and business class hosting experience to professionals and consumers around the world through its services and Internet offerings.        

For additional information visit JFDesigns PR website (www.jfdesigns.com/press/ ), or call 1-866-845-7823

SOURCE: JF Designs.

CONTACT: Jay Forde of JF Designs, 1-866-845-7823, sales@jfdesigns.com
URL: http://www.jfdesigns.com/press/
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