Divine Arts signs Bally Sagoo and Ishq Records for digital music distribution.

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Divine Arts, Inc. announced today that it has entered into a digital license agreement with Ishq Records Ltd Â? a UK based record label that represents artists such as Bally Sagoo, Rishi Rich and Gunjan.

Divine Arts, Inc. announced today that it has entered into a digital license agreement with Ishq Records Ltd – a UK based record label that represents artists such as Bally Sagoo, Rishi Rich and Gunjan. Through this groundbreaking agreement, Divine Arts, Inc. will provide the much-desired catalog of Ishq Records to various on-demand streaming and download channels across the world.

Bally Sagoo, Director of Ishq Records, said: "Ishq Records is embracing the future of music distribution by offering its music digitally in the form of downloads and streaming media. Music consumption is undergoing big changes, mainly due to the impact of Broadband, with users demanding immediate access to content online. This agreement with Divine Arts allows us to offer our catalog to mainstream on-demand services across the world."

Manu Kaushish, CEO of Divine Arts, Inc. welcomed Ishq Records: "This agreement provides the modern, new-age content of Ishq Records to our distribution partners. The powerful combination of this new content and our existing classics from major Indian labels creates the most compelling and comprehensive content repository to deliver to audiences of on-demand media across the world."

The new content from Ishq Records will be available to online audiences of Divine Arts' distribution partners within the next few weeks, starting with best selling albums such as "Bally Sagoo : Aap Ki Nazron Ne Samjha and Rishi Rich : Simply Rich.".

About Divine Arts, Inc.:

Divine Arts, Inc. is a leader in digital distribution services for content from the Indian subcontinent. Based in California, the founders of Divine Arts, Inc. have extensive experience with India's entertainment industry. Through relationships with record labels and distribution channels, the company uses its knowledge of emerging technologies to bring the rich culture of the Indian subcontinent to the rest of the world. In addition, Divine Arts, Inc. provides artist management and radio licensing services.

More information on Divine Arts, Inc. can be found at: http://www.divine-arts.com.

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Krishna Reddy
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