'Advertising Will Not Decide US Presidential Campaign'

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Events not the millions of dollars being spent on advertising campaigns will decide the winner of the race for the White House says a leading political advertising veteran.

One of America's leading political advertising veterans says that the millions of dollars being spent by George W Bush Jr. and John Kerry in the current US Presidential election campaign will not decide the winner.

In an interview with http://www.mediabuddies.com, Tom Messner, who helped mastermind campaigns for Ronald Reagan and George Bush Sr., said that so far, Bush had the most effective commercial. "It was one that used a piece of footage in which Kerry, answering a question posed by a voter, said: 'Actually I voted for that bill...just before I voted against it.'"

Of Kerry, Messner said: "He doesn't seem, in advertising, to know how to attack yet or perhaps he is holding back the attack ads. He is losing the economic issue, and is faced with the need to win on security and wartime leadership. I thought several months ago that this election would not be decided by advertising nor debates - that events would matter most. It still looks that way."

Messner, a founder of Euro RSCG MVMBS, says that Bush should "emphasize and re-emphasize the magnitude of the economic recovery in the swing states" while Kerry has to "rise above flip-flopisms and not talk like someone in a political action seminar at St. Paul's Academy".

Note to Editors.

The full interview with Tom Messner can be found at http://www.mediabuddies.com, the reunion and networking club for the media industry worldwide.

For further information contact

David Davis, founder of Mediabuddies

07831 558 745 (cell)

dd@mediabuddies.com

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David Davis