Human Factors International Chooses RelevantView to Demonstrate the Power of Online Market Research
Human Factors is now using RelevantView's online tools in its seminars for practical experience in online usability and brand testing. The seminars enable marketing and market researcher professionals to learn user-centric design or enhance their research methodologies.
Westport, CT (PRWEB) June 16, 2004 -- RelevantView, the leading provider of online market research technology supporting both web site usability and concept testing, is pleased to announce the use of RelevantView technology by Human Factors International in their Usability Training Seminars.
Human Factors International (HFI) is the leading interface design firm in North America with offices worldwide. In addition to professional service engagements, HFI provides the only certification program for usability analysts. HFI seminars are designed to meet a variety of individual and corporate needs -- usable design principles, methodologies, and ongoing competency. In these seminars, participants learn to reduce training costs, increase user acceptance, improve speed, and improve accuracy of their interface. HFI enhances its classroom experience by providing direct student interaction with cutting edge tools such as RelevantView. HFI seminars are scheduled throughout the year in multiple locations as well as on-site training upon company requests.
HFIs progressive seminars provide an excellent avenue for market research and usability professionals to learn user-centric design methodology, and more importantly, immediately apply that knowledge in their own projects using practical solutions," stated Marshall Harrison, CEO of RelevantView.
RelevantViews ActiveSandbox® technology works transparently to enable online usability and concept testing for market research capturing both, opinion and behavior. With its easy-to-use interface, companies can quickly author and launch a powerful interactive survey that can capture their customers interests through click stream analysis as compared to their opinions. Companies can immediately view responses through the RelevantView real-time reporting capabilities. In addition, all data can be downloaded for use in their own analysis tools.
RelevantViews technology and easy to use interface provides our participants the ability to apply our methodology through an online approach," said John Sorflaten, PhD, Lead Instructor, "Putting Research Into Practice" course. As customers become savvier, online usability and brand testing is critical to launching an effective design that has broad appeal and desired ROI."
Phil Goddard, Chief of Training, Development and Delivery, commented that RelevantViews brand assessment capability illustrated the power of electronic formats in assessing the positive and negative valence of brand imagery and text."
About RelevantView
RelevantView is a leading provider of web-based market research solutions, serving market research firms, advertising agencies, web site design firms, usability professionals and web site owners around the world. RelevantView products support web site usability and concept testing. More information about RelevantView and its product and services can be found on the company's web site www.relevantview.com.
About Human Factors International
Human Factors International, Inc. is a user-centered design company. Their mission is to improve the interactions that people have with computers. They offer training, consulting and products for Web sites, Intranets, and Internet-based applications. HFI helps make their clients' existing software more friendly and efficient when dealing with customers, clients and employees. More information about Human Factors can be found at www.humanfactors.com.
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