MobilePlanet Announces Co-Marketing Alliance with MobileFrame

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MobileFrameÂ?s Configurable Mobile ApplicationTM solution empowers MobilePlanet enterprise customers to deploy mobile software applications without the need for custom coding or programming

MobilePlanet today announced a co-marketing alliance with MobileFrame LLC, the leading provider of Configurable Mobile ApplicationTM software solutions that significantly streamline the process of deploying mobile enterprise applications. MobileFrame’s product is unique because it can be ‘configured’ by end users without involving IT staff. This enables companies to easily create a range of mobile applications such as site inspections, order processing, time keeping, inventory tracking, asset management, and more. MobileFrame's Smart ArchitectureTM provides a user- friendly point-and-click desktop that enables novice computer users to easily create, deploy, and manage sophisticated mobile applications. MobileFrame solutions handle software programming complexities in the background keeping them transparent to users. By eliminating time-consuming custom software development cycles and expensive professional service engagements, businesses can mobilize their field work force without distraction from their core business.

MobilePlanet will co-market MobileFrame’s software products to enterprise customers who want a mobility solution to create and deploy complex mobile applications that capture a variety of rich data while in the field. Unlike a simple forms generator, MobileFrame’s solutions allow customers to embed photos of sites, products, goods, etc., and attach them directly into their workflow while they are in the field. Customers can also embed voice notes, sketches, digital signatures, bar code scans, and workflow calculations, or advanced algorithmic functions without the delay and expense of custom coding a mobile application. Paired with MobilePlanet’s services and mobile devices, such as PDAs and tablet PCs, this provides a total enterprise mobility solution for MobilePlanet’s customers.

“MobileFrame’s revolutionary software solution provides ease of use that is simply unmatched in the mobile application field,” says Philippe Pastor, Chairman and CEO of MobilePlanet. “MobileFrame’s solutions let users configure their own custom mobile applications and automate their manual field-based processes through a user-friendly interface. This represents a paradigm shift in mobile computing capability that provides immense value to customers who need field force or sales force automation.”

“MobileFrame’s software eliminates the need for expensive third-party mobile gateways, synchronization engines, and software development kits,” states Lonny Oswalt, MobileFrame’s CEO. “We utilize state-of-the-art technology to make all IT complexities transparent to our users, providing a mobile application solution with new levels of efficiency, reduced costs and ultimately the best value for customers.”

About MobilePlanet, Inc.

Founded in 1993, MobilePlanet, Inc. is a leading multi-channel direct reseller of mobile computing and wireless products for mobile professionals and businesses. MobilePlanet, Inc. offers a comprehensive selection of name-brand products and customized device support services for mobile workforce deployments. MobilePlanet provides robust post-sales customer support with a dedicated in-house technical team. Visit the website or call 800-675-2638.

MobilePlanet, Inc. is a member of Pinault-Printemps-Redoute group, a Paris, France-based international leader in specialized distribution and luxury goods with sales over EUR 24 billion in 2003.

About MobileFrame LLC

MobileFrame has established a new category of user driven smart mobile computing, with integrated intelligent networking and synchronization. The company’s pioneering software significantly streamlines the process of developing, deploying and administering mobile enterprise applications. MobileFrame is a privately held company headquartered in San Jose, California. For more information, customers may contact MobileFrame directly at 1-408-885-1200 or visit our Web site at

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Lonny Oswalt
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