Suttons Bay, MI (PRWEB) June 17, 2004
Oneupweb, a leading world-class search engine marketing firm, today launched a new Web site, http://www.oneupweb.com, designed to take the jargon out of search engine marketing. Oneupweb tripled the amount of substantive advice for marketing professionals, answering common questions asked by its clients. Text navigation clearly directs users to what interests them. Design and copy work together to provide business people with a clear understanding of how search engine marketing can help improve online sales and build their business.
"Our clients don't have time to read a thesis on why search marketing is going to improve sales," says Oneupweb president Lisa Wehr. "The design and language of our site work hard to give marketing pros the information they need quickly, simply and clearly."
Thorough analysis of what site visitors wanted prompted navigation design. More than 50 percent of site visitors were going to "services" right from the home page, so Oneupweb put paths to the three most popular services: paid search services, natural optimization (or organic search) and dynamic site optimization. Inspired by frequent client requests, Oneupweb developed pages specifically on B2B and B2C challenges.
"We're here to serve busy professionals who are under a lot of pressure to perform," says Wehr. "Our site gets right to the business of helping our clients succeed. That's what we do."
Many of today's search marketing clients are coming to the practice from marketing backgrounds rather than IT or webmaster teams. The site describes common industry terms in each section using an executive definition at the top of the page. Today's clients have often been introduced to search marketing opportunities by Google AdWords or Yahoo!'s Overture, favoring paid search advertising tactics. Oneupweb presents a results-oriented look at what can be accomplished using an integrated approach to paid and natural methods, including pay-per-click ads, paid inclusion and XML feeds.
From the Learning Center link under the headline, "Understand", Oneupweb presents the benefits of search marketing using the five Ps of marketingÂprice, product, position, place and promotion. The path marked "Consider" outlines a variety of challenges that might confront a marketing team and outlines solutions. "Analyze" helps marketers understand the strategic shifts that Oneupweb's Web analytics product, ROItraxÂ can trigger. Finally, "Engage" describes Oneupweb's process, step by step.
This site re-design comes just eight months after the launch of Oneupweb's previous design. Oneupweb continually adapts the substance of its practice to meet the needs of its clientele, whether it's improving the client interface of its Web analytics technology, developing new dynamic site solutions like BridgeWorx or offering new services to stay ahead of the changing search marketing industry.
Oneupweb is an award-winning, 8-year industry leader providing world-class search engine marketing services and ongoing management for many of today's leading companies. Oneupweb specializes in tailoring custom programs that include natural search engine optimization, paid inclusion, pay-per-click and conversion tracking services designed to deliver superior ROI. Clients include Unisys, Equifax, Motorola, Broyhill, Kimberly-Clark and many others. Since 1996, Oneupweb has pioneered groundbreaking services backed by new technology created to maximize client visibility and traffic acquisition within the world's top search engines. Voted the "Top Search Engine Marketing Firm in the World" by ClickZ, Oneupweb is a privately-held company located in Suttons Bay, Michigan. For more information on Oneupweb, please contact 231.271.8700 or visit http://www.oneupweb.com.
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