Fred Couples and Laird Small Appear in New Television Advertising Campaign for DivotMat, a Golf Practice Aid

Share Article

Fred Couples and Laird Small appear in new television advertising that was filmed at Pebble Beach and Lost Canyons, California. The DivotMat golf training aid commercials are currently airing in select markets and will air across The United States and in Asian markets later in 2004.

The Tiffin Company Inc. recently completed three 60 second television commercials and one 28 minute infomercial for DivotMat. The spots feature Fred Couples, PGA Touring Pro and 1992 Masters Champion, and Laird Small, 2003 PGA Instructor of the Year and Director of Pebble Beach Golf Academy.

“Fred Couples and Laird Small are ideal spokespeople for DivotMat,” commented Scott Gold, CEO of The Tiffin Company, “There are no two better people to communicate how helpful and easy it is to use the DivotMat. Both Fred and Laird have consistently demonstrated their faith in DivotMat and the commercials capture their enthusiasm for the product.”

The commercials were filmed at Pebble Beach and Lost Canyons, California golf courses and feature testimonials from DivotMat users. The testimonials highlight the fact that DivotMat can be used by golfers of all ages and abilities to make significant improvements in their games.

The television commercials are currently being tested in the Indianapolis, IN and Columbus, OH markets before being broadcast nationally. The commercials are also being aired in Japan in the coming quarter to coincide with DivotMat’s entry into the Asian markets. The commercials can also be viewed at

DivotMat can be ordered online for $59.95 at or by calling 888-943-4868.

About Fred Couples

Masters champion, Ryder Cup star, twice winner of the PGA Tour Player of the Year, Fred Couples is one of the world's most popular players. Fred has compiled both a great playing record and a worldwide following of fans who admire his athletic abilities and personal style. One of very few PGA Tour players to have recorded wins over the three decades of the 1980's, 1990's and 2000's, Fred’s most recent victory at the 2003 Shell Houston Open reflects his renewed dedication to the game, and a resurgence of this talented player to the forefront of golf’s headliners.

About Laird Small

One of the most popular golf instructors in the country, Laird Small has been on every GOLF Magazine list of the nation’s “Top 100 Teachers in America” since 1995 and was recognized by Golf Digest on its “Top 50 Teachers in America,” in 2002. Beginning his 17th year at Pebble Beach, California, the 46-year-old Small has been a PGA member since 1988 and director since 1996 of the Pebble Beach Golf Academy. Small was named the 1996 Northern California PGA Teacher of the Year Award and 1997 Junior Teacher of the Year, an honor by the AT&T Pebble Beach Junior Golf Association.

About The Tiffin Company

The Tiffin Company manufactures and markets DivotMat, the patent pending golf training aid. The DivotMat is a unique and easy to use swing aid that allows golfers to see precisely how the club is coming through at the moment of impact with the ball. The DivotMat works by leaving a visual mark on a specially-printed paper image of a golf ball. The mark provides accurate feedback by showing the exact position and direction of the golf club in relation to the target ball. The DivotMat can be used by golfers of all skill levels in any area where there is enough room to swing a club safely.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alexander Koretsky
Visit website