Targeting the Upscale Customer on the World Wide Web

Yesterdays small "brick and mortar" specialty stores are finding success on the internet when they appeal to a target audience.

(PRWEB) June 19, 2004 -- Dann Online, an upscale e-commerce shopping site for Mens Clothing on the internet, continues to expand offering more product for the upscale customer and continues to target the upscale lifestyle.

On the World Wide Web upscale shoppers, who are used to small specialty shops in their hometowns, are finding it possible to have a personal shopping experience, when they find the right sites to shop on the internet. Yesterdays small "brick and mortar" specialty stores are finding success on the internet when they appeal to a target audience.

This affluent target audience, generally 40-70 age range, may have been among the last group to "log on" and become computerized but they are picking up steam now. Certainly the convenience of making purchases in your pajamas at 2 am.......and then shipping them directly where you wish them to go....is more and more appealing. This target group fought this automatic approach initially but is now seeing the benefits in selection. The principal is reminiscent of "let your fingers do the walking".

Here is the difference the upscale customer is also now discovering ........ there CAN be a real person at the other end of the transaction. An email or phone call can be quickly returned with detailed product information or delivery information, if you shop with the right people. "My customers always seem to surprised to hear from me.....by email or a phone call.....after they place an order. Its like they do not expect that human hands actually handle their order.", says Dennis Dann.

Dann Clothing at www.Dann-Online.com has always sold gifts and gourmet food items in addition to apparel over the years in their store. The recent continued expansion of "Dann Happy Hour" on their internet site with Wisconsin Cheese, Southern Peanuts and monogrammed high ball glasses is simply another avenue of understanding their customer and their lifestyle. Their "Great Explorations ! Travel", a cruise specialty agency, has spent the last 9 years sending their customers on wonderful cruises which cater to their sophisticated tastes in travel. Dann-Online consists of several "shops" for their customers including "The Khaki Shop from Dann", "Personalized Gifts from Dann", "Personalized Papers from Dann", "Dann Big & Tall Clothing".

Dennis Dann, E-Commerce Retailer of nine years with 35+ in the better apparel business, says, "All of our product is for the same customer ....... it is simply touching on all aspects of their lives. Yesterdays "Brick and Mortar" stores can be today's E-Commerce Retailers if they simply have the vision and broad brush stroke approach to understanding that 'when you can't lick 'em--you join 'em.'"