Kentucky Marketing Firm is featured as an inovative force in marketing in new book

Shotgun Concepts has been featured in Seth Godin's new book, Bullmarket, for being innovative marketers. Seth Godin is the author of bexst selling marketing books such as Unleashing the IdeaVirus, Purple Cow, and Really Bad Powerpoint.

(PRWEB) June 19, 2004 -- Seth Godin, entrepreneur and author of the bestselling book Purple Cow, has announced the inclusion of Shotgun Concepts in his latest work, the Bull Market Directory, a resource for connecting organizations with some of the world's most creative thinkers. In early 2004, Godin issued a call for the world's most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more. The 2004 Bull Market Directory will feature Shotgun Concepts and is expected to reach more than one million people (Godin's Unleashing the Ideavirus was the most downloaded e-book in history).

"Shotgun Concepts has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively," commented Godin. "Shotgun has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull."

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

"It is a huge honor to be included in the Bull Market Directory and receive recognition from a such a forward thinking leader such as Seth Godin. This just underscores our philosophy that marketing works best when its pushed to be remarkable," said Chris Houchens with Shotgun Concepts.

Godin's Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin's new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.

For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto www.sethgodin.com/bullmarket.

About Shotgun Concepts
Shotgun Concepts is an integrated marketing company providing real-world marketing strategies to clients in Kentucky, Tennessee, and across the nation. From full account management to consulting and outsourced projects, Shotgun Concepts targets the marketing needs of businesses across the U.S.

About Seth Godin
Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 "Speakers for the Next Century" by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the "Ultimate Entrepreneur for the Information Age" by BusinessWeek.