Some of America’s Most Admired Companies to Present Public Relations Case Studies at Measurement Summit, Corporate Communications Executives to Discuss Future of PR Performance Measurement

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Corporate communications executives from some of AmericaÂ?s most admired companies will be presenting public relations case studies about measurement and research at The Measurement Standard Summit on the Future of Measurement and Accountability. The second annual public relations conference on PR performance measurement will be held September 21-24, 2004, at the University of New Hampshire in Durham, NH.

Corporate communications executives from some of America’s most admired companies will be presenting public relations case studies about measurement and research at The Measurement Standard Summit on the Future of Measurement and Accountability. The second annual public relations conference on PR performance measurement will be held September 21-24, 2004, at the University of New Hampshire in Durham, NH.

Wednesday, September 22, is “Case Study Day” at the Summit on the Future of Measurement 2004. It features a series of public relations case studies that are designed to bring real life insights into the process of defining the measures of success as well as lessons learned from implementing PR performance measurement programs.

Among the companies and organizations making presentations at the public relations conference will be: the United States Marine Corps; Dana Farber Cancer Center; Raytheon Corporation; Rensselaer County, NY; and JP Morgan Chase.

Katie Delahaye Paine, CEO of KDPaine & Partners and organizer of the Summit on the Future of Measurement 2004, remarked, “We’ve invited some of America’s most admired companies to present public relations case studies about measurement that demonstrate the importance of implementing measures of success. People who attend our public relations conference will learn from the best and the brightest corporate communications executives what works and doesn’t work.”

Sponsored by the Institute for Public Relations, Biz360, Cymfony, Echo Research, and Lawrence Ragan Communications, the Summit on the Future of Measurement 2004 will bring researchers, academics and corporate communications executives together to discuss public relations and PR performance measurement strategies.

The regular fee for the Summit on the Future of Measurement 2004 is $895. Those who register by June 30 can still take advantage of the early bird discount and pay only $795. In order to guarantee a hotel reservation, you need to register by September 1, 2004. Click on the public relations conference on PR performance measurement to get additional information.

KDPaine & Partners is dedicated to ensuring that public relations and corporate communications executives around the world have the information and knowledge they need to measure the success of their efforts. The firm’s web site, Measures of Success, is designed to be a comprehensive, one-stop resource for the measurement and evaluation of marketing and public relations programs. KDPaine & Partners also publishes The Measurement Standard, the international newsletter of public relations measurement, and the One Minute Benchmarking Bulletin, a free monthly newsletter on performance measurement.

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Katie Delahaye Paine
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