Measuring Medical Science Liaison Performance and Value

Medical science liaison performance metrics are a combination of quantitative and qualitative metrics and help communicate the value of medical science liaisons in the organization.

(PRWEB) June 21, 2004 -- Medical science liaisons (MSLs) develop relationships with key opinion leaders, and are involved in activities spanning all aspects of thought leader development. Medical science liaison performance metrics are a combination of quantitative and qualitative metrics, according to Medical Science Liaison Institute at http://www.MSLmetrics.com/ . Performance metrics maintain the visibility of medical science liaisons in the pharmaceutical organization and help communicate the value of medical science liaisons in the organization.

Pharmaceutical companies deploy medical liaisons to prepare therapeutic markets, maintain market positions, and expand therapeutic markets. Even when pharmaceutical companies agree that the value medical science liaisons bring is in cultivating collaborative thought leader relationships, "Medical Science Liaison Performance Metrics" finds that pharmaceutical companies still count activities as a measure of performance. The report examines organizational models, factors driving medical science liaison activities, performance metrics models, and MSL program constituents' views on value and metrics.

"Medical science liaisons want to participate in formulating metrics of their performance." said Jane Chin, president of Medical Science Liaison Institute LLC. "Definitions of metrics and value can differ between program leadership and medical science liaisons, and including MSLs in a discussion about performance measures is critical."

"Medical Science Liaison Performance Metrics" offers insight on the value of medical science liaison programs from both management's and medical science liaisons' points of view, with over 20 medical science liaison programs participating. The report is a synthesis on how directors evaluate MSLs' performance and track MSL activities.

For more information on this report, please contact info@mslinstitute.com or 310-542-5642. For more information about our training and consulting services, contact info@mslinstitute.com .

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