Get anti-aging under control with BefoRE Sun from Arbonne!

(PRWEB) June 19, 2004

Arbonne International of Irvine, California revolutionized the anti-aging skin care market with the introduction of NutriMinC® RE9 in April, 2003. Its unique blend of 9 key, anti-aging elements in a patent-pending system was the first of its kind to address the “after” affects of sun damage and aging with a result-oriented system of products. Arbonne is once again revolutionizing the anti-aging skin care market with a new line of sun care products with anti-aging elements that address the skin’s needs “befoRE” you go out in the sun ... BefoRE Sun from Arbonne with RE9 anti-aging elements and key sun protection factors.

“The sunscreen market is set for growth as consumers become increasingly aware of the dangers caused by sun exposure, such as: sunburn, premature skin aging and skin cancer,” says Arbonne’s Sr. Vice President of Product Development & Marketing, Candace Keefe. “The

marketplace is concerned with preventing and avoiding sun damage, and since 90% of the visible signs of aging are due to sun exposure and are avoidable, reformulating our sun care line to focus on preventative skin care & anti-aging with key elements is a move in a unique direction,” adds Keefe.

The BefoRE Sun line incorporates 3 of Arbonne’s 9 U.S. & Swiss patents-pending RE9 anti-aging elements, including: Nanosphere technology; a biologically-active form of vitamin C, Magnesium Ascorbyl Phosphate, that promotes collagen, elastin and ground substance (the strength and elasticity of the skin); and Peptides that improve skin roughness and lessen the appearance of wrinkle volume and depth. These formulations also include numerous beneficial ingredients, including: Avocado Oil, Plantain Leaf Extract, Polyquaternium 59, Parsol 1789 and the beneficial botanicals: Arnica, Chamomile, Linden and Rosemary.

Seven products for body and hair, and one color product makes up Arbonne’s all-new BefoRE Sun care line. “Save Face & Body” with an SPF 15 for every day protection. For those who love the water, enjoy “Damage Control”Water Resistant with an SPF 30. When you over due your outdoor exposure, “Glow with It” After Sun Lotion will moisturize and heal exposed skin. Protect hair from sun damage with “To the Rescue” Hair Protectant. Say goodbye to sun-chapped lips with “Lip Saver” with SPF 30. Enjoy a safe, “Made in the Shade” tan with our spray-mist Self Tanner with SPF 15 protection. Then maintain your tan with “Liquid Sunshine” Tan Enhancer with SPF 15 and self-tanning properties. Or, get complementary color that sparkles with “No Sun Intended” Bronzing Powder.

“This is an exciting time for Arbonne,” says President, Rita Davenport. “Coming off a year of extraordinary company growth (over 100%) with the introduction of NutriMinC® RE9, the BefoRE Sun line will keep this momentum going.”

Arbonne International distributes a complete line of pure Swiss skin care, color, nutrition and aromatherapy products through its network of Independent Consultants. The wonderful thing about Arbonne is that it’s not just about great products, it’s also about great people. Established in 1980, Arbonne is a privately-held company with an active, independent sales force well over 100,000 across the United States & Canada. A member of the DSA (Direct Selling Association), Arbonne is part of an industry that shared $28.7 billion in U.S. Retail Sales in 2002.

For more information,

contact: Kirsten Maranda,

Marketing Coordinator

Arbonne International

4 Cromwell

Irvine, CA 92618

949.770.2610 x.148

kirstenm@arbonne.com

http://www.arbonne.com

The BefoRE Sun Line with

RE9 anti-aging elements:

Save Face & Body SPF 15

Damage Control, SPF 30,Water Resistant

Glow with It, After Sun Lotion

To the Rescue, Hair Protectant

Lip Saver, SPF 30

Liquid Sunshine Tan Enhancer, SPF 15

Made in the Shade, Self Tanner, SPF 15

No Sun Intended Bronzing Powder

ARBONNE

INTERNATIONAL