World’s First Smoking Control Program Launched On-Line - Based on 'Reducing Before Quitting.'

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WorldÂ?s first Smoking Control Program launched on-line; based on 'reducing before quitting.' - 18 year success of corporate program leads to first on-line smoking cessation program for individuals. - Reducing tobacco use by 50% reduces risk of lung cancer and other smoking-related health effects. - Every Â?failedÂ? attempt to quit brings the smoker closer to quitting for good.

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North America's first and most successful smoking control program believes that you can log on in order to stop lighting up. Smoking Control Systems, a new division of 18-year-old Addiction Management Systems Inc. (AMS) of Dallas and Toronto, today launched the world’s first inter-active on-line smoking control program for individual smokers.

AMS' success has come from empowering more than 75,000 Americans and Canadians to re-start the quitting process through corporate programs that feature live seminars and a series of workbook initiatives. The new medium for these messages and exercises – -- makes these seminars and initiatives available on-line for the individual smoker.

Said AMS co-founder and CEO, Rick Weston: "The internet is the ultimate 'do-it-yourself' medium, as the many sites devoted to information about quitting smoking can attest. But this is the first site anywhere designed to help smokers to control their habit first, and then stop for good."

"The site builds on our 18 years of experience in the field of smoking control, and it addresses the one critical issue that tools such as the patch, or programs that involve hypnosis or other behavior modification, don't."

"Most smokers keep smoking because they failed to quit the first or second time."

"In other words, they try to quit once or twice. Then they give up trying to quit because they feel guilty or ashamed. Remember: of the 55 million North American smokers, 82% have tried to quit and 67% have tried more than once."

"Our initial research enabled us to be first to announce," says Weston, "that quitting is a process, not an event. Because the more times you try to quit and fail, the closer you are to quitting for good."

"We also believe that as governments impose stricter smoking regulations on smoking, smokers will resort increasingly to 'power-smoking', where they try to 'top-up' their nicotine before they go back into the office or get on the plane. Unfortunately, power smoking doesn't work, and staying quit remains difficult. However, stopping power-smoking and reducing the frequency of smoking even by half is easy. Smokers can immediately start saving hundreds if not thousands of dollars a year, and reduce their health risks by half as well."

Smokers who log on to have the option of signing up for the on-line program or receiving the traditional workbook program. Both programs cost $195 and the online version provides password access to purchasers for as long as is needed. Media who would like to tour the site as well as the full on-line Smoking Control System should contact Bob Ramsay at: for complimentary password access.

AMS co-founder and CEO Rick Weston created Addiction Management Systems in 1986 after a career as publisher of The Engineering Times, President of Metson Research, a packaging design company, and Hybrid Electronics Inc. Since 1988, Mr. Weston and his team have provided smoking control programs for smokers at more than 4,000 work sites, from oil rigs in the Gulf of Mexico, to Canadian Coast Guard ships in the Arctic. He's also faced the challenge of training smokers at companies in the tobacco growing regions of Canada and the U.S., where more than 60% of employees are smokers. He has appeared on many radio and television programs, including Larry King Live, as an expert commentator on smoking and smokers.

The site was designed by Brian Keenan of Las Vegas, a certified professional internet consultant with WSI, a global organization with over 700 offices in 89 countries supplying internet solutions to small and medium business enterprises. The site is hosted by of Dallas, a leading provider of population health management solutions to organizations in North America and around the world.

For information or interviews with Rick Weston, please contact:

Bob Ramsay


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Brian Keenan, CPIC
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