Cockeyed Creations predicts that its innovative Oh Wow! line of stereo 3D photography greeting cards will help spark an historic third wave" of popular interest in a curiously neglected artistic medium.

The new Oh Wow! 3D format embeds plastic lenses in a card that folds flat for mailing. It offers a simple, affordable way to deliver a 21st century version of an experience once integral to American life. Indeed, some of the first images chosen for presentation in the new Oh Wow! design include colorized versions of charming century-old stereo views. Most Cockeyed Creations images, however, reflect the distinctly modern eye of chief photographer Jim Gasperini.

BERKELEY, CA (PRWEB) June 21, 2004 -- Cockeyed Creations predicts that its innovative Oh Wow! line of stereo 3D photography greeting cards, launched recently at the National Stationery Show in New York, will help spark an historic third wave" of popular interest in a curiously neglected artistic medium.

Old as photography itself, the basic technique is to take two photos of the same subject, from slightly different angles. When properly presented so that each eye sees something slightly different, the result is a startling sense of presence in the world portrayed. Very popular in the 19th century, then again in the 1950s, stereo photography has languished recently in the worlds of childrens toys and photo hobbyists.

The Oh Wow! 3D viewer embeds plastic lenses in a card that folds flat for mailing. It offers a simple, affordable way to deliver a 21st century version of an experience once integral to American life. Indeed, some of the first images chosen for presentation in the new Oh Wow! design include colorized versions of charming century-old stereo views.

Most Cockeyed Creations images, however, reflect the distinctly modern eye of chief photographer Jim Gasperini. A romantic couple on stilts strolls along the Marin Headlands, while the Golden Gate bridge in the background seems to link them like a giant Cupids arrow... A beautiful young woman stands breathing fire atop a mussel-covered rock in the pounding surf, the dramatic ball of flame caught in startling 3D... A man and woman in business attire, balanced on the rotting poles of an old abandoned farm fence, stride ambiguously off into the sunset in a card titled Going Off the Beaten Track.

The companys website, www.cockeyedcreations.com, which includes brief stories behind each card, explains that this one among other things expresses ambiguous feelings about our new entrepreneurial venture." The website also answers such frequently asked questions as Are these people really standing on poles?" (yes) and Is this an old Pink Floyd album cover?" (no, confirmed by a link to a Pink Floyd fan site.)

Some Oh Wow! cards include multiple extra images, such as Six Views of San Francisco in 3D and Eastern Woodlands: Effects of Snow. The extra images come on ancillary cards, designed for easy insertion into a slot atop the main card. Multiple-image cards wholesale for $4, while single-image cards wholesale for $3.

Why call them Oh Wow! cards? Because thats what the public named them. It seems the first thing 9 out of 10 Americans say when they first look in an Oh Wow! card is... Oh, Wow!