Savons de Provence Turns Focus to Wholesale Trade Luxury French bath products now available in shops, spas throughout U.S

Share Article

Thanks to a successful early trade show season, consumers can now find Savons de Provence ( handmade soaps, lotions, spa products and home scents in upscale boutiques and spas from New York to California. In response to the increase in orders from retailers across the country, Savons de Provence, Ltd. has added a full-time representative to service wholesale accounts.

The company's various lines, with items like prickly pear and grapefruit scented massage oils, 100% pure essential oils, and perfumed ironing water and pillow mist in scents like orange blossom and green tea, can now be found on the shelves of At Home en Provence (Montauk, NY); Vintage Home (Chappaqua, NY); The Cottage Stillroom (Lynchburg, VA); The Pink Pineapple (Pacific Palisades, CA); Mary Nathalie, LMT, (Newberg, OR); and at similar retailers throughout the country.

After eighteen months of tirelessly promoting her products' unique blend of old-world craftsmanship--all products are made by hand by skilled craftsmen in an ancient hillside village in Provence--and natural ingredients, Savons de Provence co-founder Joann Penverne said she is pleased to see retailers' enthusiasm for the richly scented soaps, body lotions, shower and bath gels, bath salts and other distinctive spa products she herself fell in love with at a market in France.

"I used all of these products before I decided to retail them," Penverne explained. "I know first-hand how well they work, and I am proud to bring them from Provence to spas, boutiques and their customers all over America."

Regular Savons de Provence customers, who typically find the products through or private trunk shows in the Detroit area, cite the company’s customer care and the products’ brilliant colors, skin softening qualities and unforgettable scents as reasons to come back for more. And with shower gel that doubles as a foaming bath, brightly colored soaps that use shredded plants to exfoliate and moisturize, and more exotic bathtime treats like Lavender-Olive Shower Foam and Fruit Extract Body Marmalade in Passion-Coco, it’s easy to see why consumers and retailers alike are hooked on Savons de Provence.

"People are discovering Savons de Provence," said Penverne. "We're talking with more retailers every day, and everyone who has tried our products has wanted more. Women want more natural skincare choices, but they don’t want to sacrifice the feeling of luxury they get from using good spa products. Now, with Savons de Provence being stocked all over the country, they don’t have to."


Founded in early 2003 by Joann and Gilles Penverne, Savons de Provence Ltd. is a small Michigan company with a world-class commitment to friendly, helpful customer service. Crafted of the finest natural ingredients by a skilled Provence artisan, Savons de Provence products are made in the tradition of centuries of French soapmakers.


Joann Penverne

Savons de Provence Ltd.


# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joann Penverne