Content Tops List of Blogging Questions, According to WordBiz Survey
14% expressed concerns over business blog content: what to write about & how often
(PRWEB) June 24, 2004 -- When award-winning WordBiz Report asked marketers what their single most important question about blogging was, 14% expressed concerns over content. Nearly 9% were unsure of what to write about, while 5% wondered how often to update their blogs to keep the content fresh." More than 11% asked how they could use blogs to boost their profits and 3.5% wondered what the best software application for blogging was. 4% wanted to know what the heck a blog is.
Among the other diverse questions:
-Are business blogs really worth all the hype theyre getting now?"
-Why do search engines link so often to blog pages?"
-How can you effectively use [blogs for] business and also keep the 'bad' stuff from being posted?"
Blogs, or Weblogs, represent the latest trend in online content management. Blogs enable those responsible for a Web site to easily publish and syndicate fresh, new content via an easy-to-use Web interface. The content can either be viewed on a Web page (i.e. the blog itself) or on a subscribers desktop via newsreading (i.e. RSS) software.
As reported last week, the same survey discovered that 69% of marketers believe blogging is more than just a fad. Other questions revealed that 44.7% thought the word blog" was descriptive, while 33% feel the term is just plain silly. 22.3% said the word is ugly.
In an effort to educate marketing professionals and business owners about the usefulness of blogging as a business tool, Debbie Weil, Publisher of WordBiz Report, is offering a highly-practical audio & Web conference: The Uncool Blogging Seminar: Drive Sales with Blogging and E-newsletters." The 90-minute live event is July 1, 2004, at 1:00pm ET. You can tune in from your desk. For more information and to purchase tickets, please visit http://www.TheUncoolBloggingSeminar.com.
Published weekly for both corporate marketing executives and small business owners, WordBiz Report (www.wordbiz.com) offers tips, tools, case studies and interviews on effective Internet copy and content. Publisher Debbie Weil is a former reporter and editor. WordBiz Report has won 2 Gold Awards (in 2002 and in 2003) from The Newsletter on Newsletters and is read by subscribers in over 80 countries. Subscribe free at www.wordbiz.com/signup.html and download immediately a copy of her mini Guide to Killer Online Copywriting" (value $10). Reach Debbie at dweil@wordbiz.com or +1 202.364.5705.
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