The Usability Effect Is What Every Web Site Hopes To Achieve

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Popular forums founder and writer launches new web site on usability.

What do you get when a popular search engine optimization specialist jumps ship and focuses on web site usability?

“You get someone who used to worry about her client’s web sites and what happens after they’re found in search engine results. All the search engine optimization techniques in the world can’t sell products. A usable web site will, “ according to Kimberly Kopp Krause, founder of and Cre8asiteForums, and now the new web site. ( the new sister web site to ( focuses on what companies should know about web site usability – from testing to pioneering thinking such as engability and desirability. Kim partners with Search Engine Optimization and Marketing companies concerned with client sites that, even when ranked well, may not have what it takes to convert visitors to customers, or clicks to sales. Web design companies benefit by having someone review web sites for usability during the planning or build stages.

Kim claims, “Some web design companies are afraid to hire me because they think their web site clients will look poorly on them if I find something. But, it’s quite the opposite. Web site usage habits and demands change. Web site and keyword competition is fierce. As a user advocate, I find ways to make their visits productive and improve customer satisfaction. All instruments need regular tuning up to be played to perfection. This is all I do. Tune up web sites.”

A background in user interface design, search engine optimization and quality assurance software testing also helps. But, Kim’s focus is on teaching and providing assistance for companies of any size and budget. She keeps her usability testing fees affordable and offers a free testing center on her web site. Her self study web site usability course is offered by the Search Engine College (

Kim’s goals for are similar to what has driven the web site since its debut in 1996. She likes to empower those who want to learn to do things themselves, or need support in their work environment or company.

“ is my new “database” for usability research, articles, blogs, and sites, and allows people to contact me for help. I wanted to divide my interest in SEO and usability into two separate sites. And, most importantly, I wanted to get more people jazzed about the subject. The Usability Effect is what every web site hopes to achieve.”

About specializes in web site usability testing, with an eye for search engine results as well as user satisfaction. It is a sister site to, an SEO site established in 1996. Kim Krause is the founder of Cre8asiteForums, and co-founder of the Cre8asite Web Resources Directory, as well as a blog owner, and columnist. Visit for more information.


For further enquiries or information contact:

Cre8pc/Usability Effect

Kimberly Kopp Krause

Usability Consultant


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Kimberly Krause