AOL's New Whitelist Policy (Not What You Heard)- SPF's New Name - Microsoft + AOL Call for Widespread Collaboration and Answer THE Question: Publish SPF Now or Wait for Future Standards?

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Microsoft, AOL and SPF Developer Meng Weng Wong answer questions about the SPF technology, the new SenderID format, what organizations are supposed to be doing now and what it means for every organization that sends email (bulk or otherwise). Microsoft and AOL explain the rapidly growing collaboration & how AOL will be using SPF for inbound email delivery & whitelisting. ASTA's (ISPs anti-spam coalition) initiatives and best practice recommendations editorial.

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What a week! An incorrect report that AOL will dump Email Marketing Service Providers (ESPs) that don't publish their SPF records from its sacred whitelist generated much attention, even though it was wrong - AOL details steps to get on whitelist - SPF matters. Then ASTA unveils the fruit of a year-long collaboration and though standards weren't specified for identity, AOL and Microsoft told our reporter what needs to be done now. Collaboration is growing rapidly! Microsoft, AOL and SPF Developer Meng Wong call for industry-wide collaboration and discuss publishing formats (not in ASTA) and standards.

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(free access), Jill Keogh

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Jill Keogh
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