Bitrix Site Manager new features enable to trace and to analyze visitors site path.

Wonder what are your website visitors interested in? New version of Bitrix Site Manager analyzes visitors site paths.

Moscow (PRWEB) June 25, 2004 -- Bitrix today announced that, new analysis methods of site visitors paths are used in the Bitrix Site Manager" statistics module which enable you to watch the users paths. The system provides the opportunity not only to find out the level of the visitors interest and of the navigation convenience, but also most accurately to assess the ad campaigns expenditures effectiveness.

Normally, when analyzing the site paths, the absolute coincidences of the visitors paths with the entrance point, the paths and the exit point coinciding, are taken into consideration. Experience proves, that the probability of such coincidence is not great and this accounting method is not informative enough. Besides, the visitors groups attracted to the site by different ads behave differently.

In the new statistics module version the new site paths accounting methods capable of analyzing in succession the division of visitors paths, as well as of segmenting the paths according to the ad campaigns have been realized.

The Bitrix Site Manager" statistics system divides the site visitors into streams depending on the ad campaign. The site paths are defined for every stream -- the paths made by the visitors from the entrance point to the exit point. For the visitors stream from one ad campaign only the entrance points coincide. The further paths of the site visitors differ.

The users are interested in various site information and they go to different pages. Sometimes users come to the same page by different paths. As a result only segments of the paths coincide. Sometimes the whole succession of the visited pages can coincide.

Two variants of analyzing the routs are used in the statistics module: the full path and the segments of the path. In the full path the entrance points, the succession of transitions and the exit points coincide. In the segment only the entrance points and the following pages can coincide. The site entrance points, the succession of transitions, the exit points, the number of absolute repetitions of the paths and the repetitions of the paths segments are presented in the report.

The updated Bitrix Site Manager" statistics system enables you to get a more detailed report on the ad campaign effectiveness due to the software feature of analyzing the site paths of different user groups. Now you can not only receive the objective information on the number of visitors, sessions, hits, analyze the activity of site visitors, but also define what kind of information is interesting for the specified visitor groups attracted to the site by this or that ad campaign.

The received data analysis allows you to make a conclusion if a certain ad campaign was successful enough as to attract the target visitors to the site, how effective the ad was, whether the ad area, ad banners and notes need changing.

Having thoroughly investigated the reports you can manage the site visitor routs. Sometimes a long site path doesnt mean a high level of interest of the visitors. The users may be looking for the necessary information too long. If such paths occur too often it is necessary to think of simplifying the site navigation or changing the design in order to offer a shorter way to the pages interesting for the users.

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