Norson Telecom Consulting Today Released: China's PoC Market - "Not Ready for Prime Time" Norson Analysis Report

With the success of Nextel's Push-to-Talk services, operators around the globe are taking a serious look at Push-to-Talk-over Cellular (PoC) as a potential profit engine, and China is no exception. But when will these services begin to reach the mass market in China? In this month's Norson Analysis, Norson examines operator, vendor, and end user perspectives to explain why PoC is still "not ready for prime time".

Beijing, China (PRWEB) June 26, 2004 -- Norson announced today the release of a new 8-page report on the emerging PoC market in China.

Seven Key Questions Addressed:
1. How successful have PoC services been outside China?
2. What approaches are international and domestic vendors taking on PoC?
3. How has the struggle for international PoC standards affected market introduction in China?
4. What are China's two dominant mobile operators doing to prepare for PoC?
5. Who stands to benefit most if PoC becomes a major success in China?
6. How will this new "walkie-talkie" style voice service appeal to Chinese users?
7. What kind of user growth will PoC see over the next four years?

Key Figures:
Figure 1: Major Foreign PoC Operators
Figure 2: Product Releases of Major PoC Terminal Vendors
Figure 3: China Mobile Operators PoC Service Trials
Figure 4: PoC User Growth Forecast
Figure 5: China's PoC Subscriber Forecast (2004-2008)

This June 2004 Norson Analysis report is published in Adobe Acrobat PDF file format.

About Norson Consulting
Founded in 2000, Beijing-based Norson is a recognized research leader for statistics, forecasts, and analysis on the mobile market in China. Norson's cross-cultural team enjoys close relationships with key players throughout China's telecom industry and has extensive expertise handling market and strategy-related consulting assignments. Norson'as extensive client base includes major international and domestic equipment vendors, telecom operators, service providers, and the financial community. www.norson.com.cn

For more information, please contact:
Dave Carini, Business Development Manager
Tel: +86 10 65906226
E-mail: info@norson.com.cn