Atención Amigos! Brand Central Signs Premiere Latino & Trans-Cultural Fashion Brand, República Trading Co.

Brand Central LLC, a full-service licensing consultancy, is pleased to announce the addition of República Trading Co. to its roster of national corporate brands which include: Miramax Films, E! Entertainment, Napster, Magic Johnson and many more. República, a high end, progressive, mens streetwear collection, made its retail debut at Bloomingdales and is currently sold nationwide in better department stores and trend boutiques such as Fred Segal, Kitson, Atrium, Allston Beat, Shoe Gallery, True Grit and Up Against the Wall.

Los Angeles, CA (PRWEB) June 28, 2004 -- Brand Central LLC, a full-service licensing consultancy, is pleased to announce the addition
of República Trading Co. to its roster of national corporate brands which include: Miramax Films, E! Entertainment, Napster, Magic Johnson and many more. República, a high end, progressive, mens streetwear collection, made its retail debut at Bloomingdales and is currently sold nationwide in better department stores and trend boutiques such as Fred Segal, Kitson, Atrium, Allston Beat, Shoe Gallery, True Grit and Up Against the Wall.

Enjoying its status as the premiere Latino-inspired apparel collection, República is designed with a trans-cultural audience in mind. The inspiration for República comes from the streets but its the tailored silhouettes, luxe fabrications, chic color palette, graphics and emphasis on quality that give República its crossover appeal" said Rafael Jimenez, president of República Trading Company. Our line consists of two ply wovens, velour, cashmere and buttery leathers in styles that include elements of fine European tailoring mixed with a more traditional American fit. There is no premium apparel brand designed by and made for a Latino/multi-ethnic male consumer and we have filled that void in the market." That formula for success is clearly translating into sales and consumer demand. Weve been constantly reordering...it absolutely has a great appeal on the floor" commented Kevin Harter, mens fashion director, Bloomindgales Department Stores.

We believe the combination of tremendous brand exposure in media outlets such as the Time Magazine, USA Today, New York Times, New York Post, CNBC, and MSNBC with the right product and retail partners has established República as the premiere Latino brand in the luxury market" stated Ross Misher, president Brand Central LLC. Rafael and his team are in touch with the latest fashion trends from the block to the runway, which gives the brand its unique flair. We intend to leverage their success into new product categories though licensing partnerships in categories such as mens outerwear, active wear, suits, accessories and footwear. Eventually, we will extend to womens, kids and home to provide a complete lifestyle brand."

República Trading Co., based in the heart of New York Citys garment district, is the premiere Latino and multi-ethnic menswear brand. República, is a high end, progressive, mens streetwear collection designed for the lifestyle-minded, transcultural trendsetter who appreciates fine details and an exceptional fit. The company was founded in order to help fill a void in the market place for better quality goods targeted to a multi-ethnic consumer. Repúblicas mission is to create classic and functional products of superior quality that reflect the diversity, lifestyle and rich cultural heritage of Latin
Americans and people of multi-cultural/ethnic descent worldwide. For more information visit them at www.republicatrading.com.

Brand Central LLC, based in Los Angeles, CA, is a full-service licensing consultancy that develops strategic licensing alliances on behalf of its clients, serving both domestic and international markets. The company was created to help brand owners extend their trademarks into first class licensing programs. Services range from strategic planning, sales and implementation of licensing agreements, property management and product and retail development. Brand Central's mission is to create strategic and sustainable licensing programs for its clients that enhance brand value while generating long-term revenues. To contact Brand Central, please call 310.234.1231 or log onto www.brandcentralgroup.com.

For a full press kit, interviews or photos, please contact: Lisa Greene at 310.234.1231.