Market America CEO Elected to Association Board of Directors

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Market America, an Internet marketing company specializing in One-to-One Marketing and Mass Customization, today announced that James H. Ridinger, the company's founder and CEO, has been unanimously elected to the Direct Selling Association's board of Directors. The voting took place at the annual meeting of DSA member companies, held this year in New Orleans.

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Market America, an Internet marketing company specializing in One-to-One Marketing and Mass Customization, today announced that James H. Ridinger, the company's founder and CEO, has been unanimously elected to the Direct Selling Association's board of Directors. The voting took place at the annual meeting of DSA member companies, held this year in New Orleans.

"The DSA has worked tirelessly to promote and protect the direct selling industry," said Ridinger. "I accept this invitation because I believe in the DSA's mission. Along with many other direct selling executives, I have worked hard to make direct selling the most efficient sales model in the world. The DSA's board is comprised of industry leaders from many different types of companies. I hope that my experience and passion will add a great deal to an already impressive knowledge base."

Ridinger has over 30 years experience in the direct selling industry. He founded Market America in 1992 and has guided the company to 48 consecutive quarters of revenue growth and global expansion. Ridinger's distinctive management style has resulted in a unique business model for his company. Through his leadership, Market America has become a leader in One-to-One Marketing and Mass Customization. To stay abreast of trends and customer preferences the company constantly re-evaluates its technology for efficient utilization to keep pace with the marketplace.

The Direct Selling Association (http://www.dsa.org) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well-known brand names. The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

ABOUT MARKET AMERICA

Headquartered in Greensboro, N.C., Market America is an Internet marketing specializing in One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1.5 billion in suggested retail sales. Market America has more than 100,000 distributors worldwide.

CONTACT:

Andy Aldridge

Market America, Inc.

336-478-1357

andya@morebv.com

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