PetRefresh®, Chemical-Free, Natural Bottled Water for Pets, Goes Global

PetRefresh®, the first bottled water created for pets is gaining international attention. A shipment of almost 11,000 bottles of the patent-pending water was recently sent by Springmill Products, Inc. to Singapore. Distribution to Korea and UK is also being arranged.

Everett, WA (PRWEB) June 28, 2004 -- When Bill Fels founded Springmill Products Inc. (SPI) and began marketing PetRefresh®, the first chemical-free, natural, bottled water for pets, he was thinking of the potential of the approximately 60 million cats and dogs in the U.S. population.

But to his surprise, Fels message of healthy water for pets has generated interest beyond U.S. borders, and PetRefresh® is rapidly becoming a global product.

The first shipment of PetRefresh® left for Singapore on June 15, 2004 with 10944 bottles in the 2-liter and 591 milliliter sizes. The shipment included new flavors Parsley-chlorophyll, aimed at pet breath problems; and a fish-flavored water (using preservative-free Orange Roughy), which is targeted to the feline crowd. SPIs chicken and natural-flavor varieties were also included.

William Ho, a dog breeder and pet product distributor in Singapore, will be SPIs distributor for a region that includes Singapore, Thailand, the Philippines, and Malaysia.

Ho contacted SPI after researching the handful of companies that currently offer bottled water for dogs. PetRefresh® was the one that took the pets health most seriously. The others seemed to be making something of a joke about it. And PetRefresh® is the only one for cats and other pets also. When I spoke with Bill I knew his mission was getting the healthiest water for pets. As someone who loves and shows my dogs, I knew I could work with him"

Mr. Ho has talked with retailers in his area and has been assured the market is ready for PetRefresh®. People here think of their pets as family and want to give them high-quality natural products," he explains.

For many of the same reasons, Darleen Kuba, well-known in CA political circles and owner of Kuba Associates, a noted CA lobbying firm, has signed on with SPI to handle distribution in Korea.

Kuba was watching the evening news, which featured a story on PetRefresh®. As a person who believes in maintaining my personal vitality and health, I feel it's equally important to share these values with an important member of my family - my little Scruffy," she explains.

Kuba contacted Fels, obtained the water and tried it, and was sold. With PetRefresh®, Scruffy gets valuable minerals and vitamins, as well as proper hydration with clean and pure water. Her vitality and glistening coat confirm that PetRefresh® is providing an important source of nutrients for her," notes Kuba. Plus, she loves the taste."
Kuba is developing the distribution channel in Korea for the product.

Alex Cullen, president of Scot Pet Foods, Ltd., Glasgow, UK, is working with Fels to arrange details for the licensing of PetRefresh® in the UK. Cullen is a manufacturer and distributor of natural pet treats that are sold through various U.K grocery chains. Cullen believes PetRefresh® is bound to be a success."

The overseas interest, none of which was solicited by SPI, took Fels by surprise. Its wonderful, but I planned on launching a new flavor, Grandma Duffys Old Fashioned Flea and Tick Repeller, this summer. Instead, Im filling orders and looking for a bigger bottling plant," he says, laughing.

About Springmill Products, Inc.
SPI is a privately held company. Its patent-pending PetRefresh® was introduced to the Seattle area in March, 2003. Unlike tap water, no chemicals are used in the sterilization process for PetRefresh®. SPIs three-step purification process uses ultraviolet light, ozone, and selective micronfiltration to allow PetRefresh® to deliver water packed with vital nutrients pets need. These nutrients are eliminated in tap water and filtered water for humans.

Fels came upon the idea after he noticed his dog, Jason, wasnt drinking tap water. Fels developed Jasons water" and began giving bottles away to friends and neighbors to use for their pets. The local response was so positive that PetRefresh® was born.

Fels says his basic argument is based on the fact that 50% of the population drinks bottled water. My thought was that if your water tastes bad to you, how does it taste to your pet? And how healthy is it?"

For more information, please contact Rhonda Stoner, media contact, at 425.328.0755 or visit www.petrefresh.com

# # #