World's Largest Christmas Card by Lawson Falle Helps Operation Christmas Child for Needy Children Worldwide, Featured at CBA Show

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The world's largest Christmas Card is unveiled by Lawson-Falle to help raise funds for Operation Christmas Child of Samaritan's Purse, Franklin GrahamÂ?s worldwide effort to help needy children. Rick Tocquigny, President, says, "The record 5x10-foot card looks like the cards in a boxed set available in Christian stores and other retail outlets. A portion of proceeds goes to Operation Christmas Child."

The world's largest Christmas Card is highlighting the Christian Booksellers Association (CBA) Show in Atlanta as Lawson-Falle, marketer of Christian greeting cards and gifts, made the dramatically beautiful card to help raise funds for Operation Christmas Child of Samaritan’s Purse, Franklin Graham’s worldwide effort to help needy children.

The record-setting Christmas card is being featured in a ribbon cutting ceremony to open the International CBA Show at the Georgia World Congress Center in Atlanta this week through Thursday, July 1.

Rick Tocquigny, President and Chief Customer Servant of Lawson Falle, said, "The Christmas card looks like the cards in a boxed set that will be available in Christian stores and other retail outlets across North America, and in hundreds of churches that help Samaritan's Purse fulfill its mission for children and their families. We are happy and humbled to help Franklin Graham in his work to help God’s children in dire need."

He added, "During the remainder of 2004, we will use the record-sized Christmas card to help build public awareness for Operation Christmas Child."

The Christmas card, measuring 10 feet wide by 5 feet high, is an exact replica of a three-paneled 5-inch by 7-3/4-inch Christmas card that will be available in a boxed set from Lawson-Falle for this coming Christmas season. Lawson-Falle will donate a portion of proceeds from sale of the boxed cards to Samaritan’s Purse.

The beautifully packaged boxed set available to the public will contain 16 cards and 17 foil-lined embossed envelopes, has a suggested retail price of $14.95. Merchandising, advertising and public relations program will support the introduction of the boxed card set.

The 10' x 5' sized Operation Christmas Child Christmas card is being displayed at CBA next to a Christmas tree adorned with Operation Christmas Child ornaments and surrounded by shoebox gifts like those Samaritan's Purse gives to more than 4 million children each year. Since 1993, Operation Christmas Child has hand-delivered more than 24 million shoe box gifts to suffering children in more than 80 countries. For information, visit http://www.samaritanspurse.org/home.asp .

Franklin Graham heads Samaritan's Purse, a nondenominational evangelical Christian organization providing spiritual and physical aid to hurting people around the world. Since 1970, Samaritan's Purse has helped meet needs of people who are victims of war, poverty, natural disasters, disease, and famine with the purpose of sharing God's love through His Son, Jesus Christ.

With the help of more than 70,000 churches, Operation Christmas Child brings joy and hope to children in desperate situations around the world through gift-filled shoeboxes and the Good News of God’s love.

Tocquigny said, "This year's sales of the Christmas box card set would add funds to Samarita's Purse's Operation Christmas Child program, which provides an opportunity for people of all ages to be involved in a simple, hands-on missions project while focusing on the true meaning of Christmas, namely Jesus Christ, God’s greatest gift."

Lawson Falle, with headquarters in Cambridge, Ontario and executive offices in Pawtucket, Rhode Island, and Lafayette, Colorado, is a division of Paramount Cards Holding Corporation, America's oldest and third largest greeting card company.    

For more information, please visit the company's Internet site, http://www.lawsonfalle.com .

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