Redefining F.E.A.R.: New Book Helps Business Leaders Create Positive Change

Layoffs, terrorist threats, corporate scandals, and changing demographics are just some of the realities of the 21st Century business environment. Just when business leaders need to use creative problem solving to turn things around, they instead fall back on the traditional fear-generated responses like working harder, cutting costs, and reducing headcount. But what would happen if employees were encouraged to work together to develop innovative solutions to a companys problems instead of relying on the status quo?

(PRWEB) June 30, 2004 -- Layoffs, terrorist threats, corporate scandals, and changing demographics are just some of the realities of the 21st Century business environment. Just when business leaders need to use creative problem solving to turn things around, they instead fall back on the traditional fear-generated responses like working harder, cutting costs, and reducing headcount. But what would happen if employees were encouraged to work together to develop innovative solutions to a companys problems instead of relying on the status quo?

Business consultant Karen Evenson cautions that when leaders make reactionary decisions based on fear of a perceived threat, they are giving power to an unfavorable situation and allowing it to control them. In her new book, Redefining F.E.A.R.: Maximizing Limited Resources with Unlimited Ideas (Cameo Publications, $17.95, ISBN 09744149-3-X), Evenson shows that when businesses Focus on an environment that is open to change and creative thinking, Encourage employee initiative, Assess and act on ideas, and Recognize and reward people, they will be transformed by new solutions that lead to business growth. Fear will no longer hold them back.

Entertaining and practical, Redefining F.E.A.R. draws on Evensons thirty years of experience working with diverse companies all over the world. In her book, Evenson has simplified leadership and problem-solving theories and shows readers how to integrate them into daily practices. To illustrate her points, she tells the story of the kingdom of F.E.A.R., a place that is experiencing the same problems as many modern organizations. Leading the kingdom is a man who doesnt have all the answers or even all the questions. With the help of a wizard, he changes the kingdoms culture and subsequently, the kingdoms prosperity. Evenson shows how the principles in the story apply to todays business world. Her Quantum Leap" sections give readers exercises to identify their organizational challenges and possible solutions. While she acknowledges that change wont happen overnight, by using Evensons principles, corporate climates can change from fearful and cautious to positive and innovative.

Karen Evenson consults with small and large organizations both nationally and internationally. Her clients come from diverse industries including the airline, beverage, energy, fast food, insurance, healthcare, manufacturing, public relations, snack foods, technology, and state and national governmental agencies. Her professional career includes teaching, motivational speaking, marketing, radio broadcasting, freelance writing, executive coaching, and designing and developing educational materials.

For more information or a review copy of Redefining F.E.A.R.: Maximizing Limited Resources with Unlimited Ideas, please call 866-372-2636 or send an email to amy@cameopublications.com.

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