Paul McAfee Purchases Controlling Interest in Marketing Consulting Firm eXubrio, LLC

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Paul McAfee purchased all remaining equity in marketing consulting firm eXubrio, LLC, moving the company's headquarters to the Buffalo, New York, area.

Buffalo-based marketing consultant Paul McAfee acquired full control of marketing and strategy consulting firm eXubrio, LLC ( McAfee will close the San Francisco office, focusing on the firm's growth in Western New York and Israel.

"Our consulting client growth in the past year has come mostly from the Western New York area," said Paul McAfee, principal of eXubrio, LLC. "By moving the company headquarters to the Buffalo area, we can concentrate better on building our client base here."

eXubrio's consulting services typically start with the Value Proposition concept developed in 1984 by Michael Lanning. eXubrio's clients learn how to apply Lanning's Value Proposition, Value Chain, and Value Delivery System concepts to their businesses. eXubrio also explains how these concepts fit within the firm's behavioral marketing model.

The primary goal of marketing for eXubrio is to increase sales. So the marketing model the firm uses and teaches involves moving clients' prospects through five key behavior steps to become customers: Awareness > Interest > Intent > Evaluation > Purchase. eXubrio's clients learn how to audit their marketing plans to improve effectiveness and reduce costs.

eXubrio's McAfee serves as pro bono Entrepreneur in Residence at the University of Rochester Office of Technology Transfer. He also is a member of the steering committee of the Entrepreneurial Services Network, part of the Erie County Industrial Development Agency (ECIDA), in Buffalo, New York. "Working pro bono with the University of Rochester and the ECIDA let me give something back to the area, as well as participate in helping to grow new technology businesses in Western New York," McAfee said. "I set aside roughly 20% of my time for pro bono support to local businesses, and service organizations such as Rotary."

McAfee recently formed a strategic alliance with Rochester-based marketing communications firm Saphar & Associates to develop fixed price marketing assessment tools for area businesses.

About eXubrio, LLC

eXubrio serves its clients based on the following 3 beliefs:

  • Marketing should deliver sales.
  • Sales should deliver profitable revenue.
  • You should spend less to get there.

Thus, eXubrio's mission is to help companies improve their marketing and sales effectiveness without undue strain on budgets.

In September 2002, Paul McAfee and his partner founded eXubrio. They recognized the overwhelming need for more businesses to see a direct connection between investment in marketing and new sales revenue. This week, McAfee purchased his partner's interest in eXubrio to prepare to grow the firm's client base in Western New York.

Since its founding in 2002, eXubrio has successfully served clients in California, New York, Massachusetts, Minnesota, and Louisiana. In early 2003, eXubrio added an associate in Israel to extend its services to that vibrant high-technology market. McAfee also serves as an ambassador to Israeli businesses for the Greater Rochester Enterprise initiative to encourage Israeli technology businesses to establish operations in Rochester.

For more information about eXubrio, visit

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