Tamar designs launch website for jamvikt

Tamar designs launch website for jamvikt ·Fully transactional website to sell clothing for riders ·SEO and email marketing campaigns planned

(PRWEB) July 3, 2004 -- Tamar has designed an ecommerce website for jamvikt, a new clothing company with its roots in skateboarding, snowboarding and biking. jamvikt, which is Swedish for 'balance' or 'equilibrium', offers stylish designs aimed at people who simply enjoy what they do, whether on a board, a bike or their feet.

The site deploys Tamars SmartShop transaction software to offer features including evouchers, online returns and an order history. It is integrated with Tamars SmartSite content management system enabling jamvikt to manage its inventory, delivery and customer relationships. Tamar has also been retained to deliver search engine optimisation for jamvikt and an email marketing campaign later in the year.

Neil McCarthy, Commercial Director of Tamar, explained: 'We have integrated jamvikts ethos and irreverent brand values with our ecommerce and retail experience to deliver a site that appeals to the SSS, or snowboarding, skating and surfing, generation. Our SEO campaign and the clean layout will ensure surfers and riders can find the clothes quickly and will want to come back for more.

jamvikt is founded by Dave McDougall, who honed his design skills at the Benetton Groups Fabrica communication research center in Italy and now lives, works and skates in London. Commenting on the site he said: 'We want our customers to have a simple and enjoyable shopping experience so they dont waste time that could be spent on the slopes.

About jamvikt
jamvikt is a clothing brand with its roots in skateboarding, snowboarding and biking. Headquartered in London, jamvikt, which is Swedish for 'balance' or 'equilibrium', offers stylish designs aimed at people who simply enjoy what they do, whether on a board, a bike or their feet.

jamvikt was founded in 2004 by a team of designers and free sports enthusiasts.

About Tamar
Founded in 1995, Tamar, www.Tamar.com, is a leading interactive media agency with experience of building and maintaining websites across all industry sectors from FMCG to the public sector.

Tamars experienced team of developers, technical architects and strategists offers a full service from launching an online presence to search engine optimisation, brand creation, email marketing and traffic generation.

Headquartered in London, Tamars retained clients range from Bravissimo.com to Endsleigh.co.uk.

For further information please contact:
Joanna Burton
PR Manager
Tamar
E: Joanna.Burton@Tamar.com
T: 020 8996 8704

Neil McCarthy
Commercial Director
Tamar
E: Neil.McCarthy@Tamar.com
T: 020 8996 8708