SPARKS HIRES NEW MARKETING MANAGER - Robin Lickliter Joins Sparks with a Diverse Background in Marketing

Sparks Exhibits & Environments, a leading provider of trade show exhibits and custom environments, announces the hire of Robin Lickliter as marketing manager. Lickliter brings a diverse background to the Sparks team with experience in event planning, marketing, advertising, writing and production.

Philadelphia, PA (PRWEB) July 3, 2004 -- Sparks Exhibits & Environments, a leading provider of trade show exhibits and custom environments, announces the hire of Robin Lickliter as marketing manager. Lickliter brings a diverse background to the Sparks team with experience in event planning, marketing, advertising, writing and production.

Lickliter will be working closely with both the Sparks marketing and business development teams to build and promote the Sparks brand. Her responsibilities will include executing multiple marketing initiatives and building the companys PR structure both internally and externally.

We were looking for someone to build the Sparks brand from the inside," explains Joy Mossholder, vice president of marketing, her (Lickliter) varied background will add fresh insight to many programs and projects."

With event marketing agencies shifting to strategic platforms, putting the right people in place is essential, not only for clients but for the companies themselves. With the recent launch of Sparks SMART (Strategic Marketing and Resource Team) marketing strategy, my primary focus will be on educating key vertical markets about the many value-add products we provide," says Lickliter. My hire at Sparks gives me a great opportunity to differentiate the company and bring the company to the forefront of the industry."

About Sparks Exhibits & Environments
Headquartered at 2828 Charter Road, Philadelphia, PA, 19154, Sparks Exhibits & Environments is a division of Marlton Technologies, Inc. (ASE:MTY). For over 85 years, the company has provided world-class designs and cohesive entertainment and marketing programs for clients in over 35 countries. Sparks is headquartered in Philadelphia, with additional facilities in Atlanta, Orlando, Los Angeles, San Francisco, and Chicago. Sparks creates themed environments, museums, corporate lobbies, special events, merchandising fixtures and tradeshow projects. Additional information about the company is available on their web site at http://www.sparksonline.com.

For sales information, please contact sales@sparksonline.com, or contact Chris Kappes, Executive Vice President, Sales & Marketing, at (800) 925-7727 or via email at ckappes@sparksonline.com.

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