nParallel Tradeshow Display Conveys the Smiths Medical Brand
Booth Design and Graphics Capture and Communicate Product Attributes
MINNEAPOLIS -- July 7, 2004 -- To design and construct a tradeshow booth as cool, simple and user-friendly as its Deltec Cozmo® Insulin Pump, Smiths Medical turned to nParallel, the brand communication, merchandising strategy and display company. Smiths Medical MD, Inc. (www.smiths-medical.com), formerly Deltec, Inc., is a world leader in the design, manufacture, and distribution of medical devices used in infusion therapy, including ambulatory infusion pumps, large volume infusion pumps, implantable access systems, dialysis and infusion catheters, needles, and insulin delivery systems. The Deltec Cozmo® Insulin Pump is a small, easy-to-use device that is about the size of a cell phone and can be completely personalized to meet individual lifestyle needs. It helps people with diabetes more accurately regulate their insulin usage, increasing their health and quality of life.
Consistency in brand communication is essential, so our display has to exemplify the Deltec Cozmo® Insulin Pump, which is part of the CozMore Insulin Technology System," says Brian Johnson, director of marketing, Smiths Medical. nParallel crafted an open, streamlined display with simple, high-tech lines and bright colors from our corporate color palette."
Smiths Medical used the 30x40 foot display at the American Diabetes Association meeting in Orlando, Fla., June 5-7, 2004. The display captured attention. And with its open, inviting design, attendees were able to easily enter and move around to our product display tables," Johnson says. Just as importantly, nParallel delivered on time."
About nParallel
Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company -- a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.
Note to Editors: High-resolution images of the Smiths Medical display, as well as an nParallel corporate backgrounder, are available upon request.
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