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Riu Hotels and Resorts Hires Watkins PR
Riu Hotels and Resorts Hires Watkins PR to Publicize Its Hotels in Florida, Mexico and the Caribbean
(PRWEB) July 7, 2004 -- Riu Hotels and Resorts has hired Watkins PR to represent their hotels and resorts in Mexico, Florida, Dominican Republic, Jamaica and the Bahamas due to its fast growth in the Caribbean and increasing importance of the American market. Riu Hotels and Resorts, a hospitality company based in Mallorca, Spain, owns and operates more than 100 hotels worldwide. Watkins PR has been retained to manage the public relations for the 21 existing hotels in the Americas and publicize the opening of three new resorts, Riu Lupita and Riu Palace Cabo San Lucas in Mexico and Riu Paradise Island in the Bahamas. The assignment includes print, broadcast and online media relations, with a focus on travel trade media.
Riu Hotels and Resorts, a family owned business, was founded in 1953 when Mr. Juan Riu opened Riu San Francisco, a boutique hotel in Mallorca, Spain. The international chain expanded to stunning beachfront locations in Europe. In 1994, Riu Hotels and Resorts opened its first hotel in the Americas region - Riu Taíno in Punta Cana (Dominican Republic). Riu now operates more than 100 hotels worldwide with 23 hotels in the Americas region including Bahamas, Dominican Republic, Florida, Jamaica, and Mexico. The all-inclusive resort chain offers affordable vacations with elegant accommodations and friendly service. For more information about Riu Hotels and Resorts visit www.Riu.com or contact your travel agent.
Watkins PR is a Miami-based public relations and promotions agency specializing in the arts and leisure market. For more information on Watkins PR visit www.WatkinsPR.com
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