No Money For Marketing? Marketing Expert Reveals Secrets of How To Get New Customers When Your Business is Broke

Four surefire strategies for acquiring new customers when your business checking account is running on empty.

Green Bay, WI (PRWEB) July 8, 2004 -- "We don't have any money to spend on marketing" is a statement commonly heard by Peter Geisheker, a marketing consultant with The Geisheker Group, Inc. (www.geisheker.com). So how does a small business that is broke get new customers? Peter Geisheker has 4 surefire strategies for acquiring new customers when your business checking account is running on empty.

1. Join a business referral network such as Business Network International (BNI). BNI (www.bni.com) is one of the best business referral systems in the world and it is very affordable.

2. Use free resources to build targeted prospect lists and then hit the phone selling. Your local library is a great free resource for building prospect lists. Many libraries have a subscription to ReferenceUSA, which is an online business list service. Through your library account, you should be able to access this database for free. According to the ReferenceUSA website (www.referenceusa.com), "The ReferenceUSA database contains, in module format, detailed information on more than 12 million U.S. businesses; 102 million U.S. residents; 683,000 U.S. health care providers; 1 million Canadian businesses; and 11 million Canadian residents."

3. Generate publicity for your business by distributing a press release. The media is always on the lookout for a great story so write one for them. If you are not familiar with how to write and distribute a press release, I highly recommend that you download the excellent FREE ebook "Trash Proof News Releases" by Paul J. Krupin (http://imediafax.com/tpnr).

4. Get motivated! The biggest key to success in business is your attitude. If you are not excited about your product or service, why should anyone else be? To get your mind back on the right track, pickup the books "Think and Grow Rich" by Napoleon Hill and "Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition" by Jay Abraham. If these books cannot motivate you to make your business successful, nothing will.

For additional small business marketing strategies, a free report titled, "The Top 10 Strategies To Market Your Small Business" is available at www.geisheker.com.

About The Geisheker Group, Inc. www.geisheker.com
Based in Green Bay, WI, The Geisheker Group is a marketing firm that specializes in helping businesses increase the effectiveness of their sales and marketing programs. For more information, The Geisheker Group can be reached by calling (920) 265-3074 or visit their website at www.geisheker.com.
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