Rudewear Announces Launch

LONDON; ENGLAND (PRWEB) July 10, 2004 -- Rudewear the new fashion label launched in November 2003 today confirmed that it has completed its first range of Ladies and Mens clothing and it will be hitting the street in early 2005.

With the fashion industry in decline and the consumer looking for new and refreshing ideas it was absolutely perfect timing for the creation of Rude wear" said David Gold Sales Director We have spent the last eight months putting the collection together and are really proud of what we have achieved. The initial response has been amazing and our market research team have seen amazing results both here and in the USA," says Gold.

The company has employed the services of some of the best designers in the business for the first range and will be looking at new talent for future ranges. We looked at the competition and what they had to offer and took the view that we wanted to expand this further, with companys like FCUK living on the back of the name and not really offering people quality products at affordable prices we felt it was time to reinvent the wheel" said Neil Wiseman Director of Production The name of the game is to be able to offer everyone product at affordable prices, of course we will have our higher priced range, but we will also have ranges that allows everyone to be able to buy from us" Wiseman continues to.

So what makes Rude Wear different is simple" Says CEO Barry Sanders We have made a range of products that is a total crossover in Music, Style, Race and affordability. We have gone to the edge on some of our T Shirt range, we have a new and exciting Trouser, Jacket and suit range for men. What this means is everyone can wear RUDEwear and feel like part of the brand" Sanders he continues Our marketing and market research showed us that everyone wants to be a part of something and RUDEwear has made this happen".

We initially wanted to bring back the Ska fashion of the late 70s and 80s, but had a change of heart when we felt we needed to bring this fashion into the new century, they always looked smart and slick but we wanted to make it a real fashion item as well" said David Gold With the name RUDEwear we have no boundaries and our designers have come up with some of the best T-Shirt slogans I have seen in a long time, too often our competitors have tried to be too obvious with what they are saying and we have tried to be very subtle but in your face" He continues.

Rudewear has its range of Mens and Womens wear to suit all, from a T shirt range of over 25 pieces for Men and Women and a complete trouser, jacket and suit range for Men. What makes it so exciting is the fact that we brought in one of the industry greats to design the Mens range (Grace Bardin-Varney) says Sanders Grace has really taken us to another level, the designs are out of this world and if every fashion conscious person doesnt have a Rudewear item next year we will be amazed. Over the years each new label that has gone onto to be a great success has started with a bang and we expect to have the same response" He continues What really has taken us by surprise is the reaction from the buying departments they have absolutely flipped over it and now we are getting phone calls asking for them to see the range, whereas traditionally sales people have to go knocking on doors to get the orders"

Rudewear are planning some unique events over the coming months, a Celebrity launch party in September, a large advertising campaign through both press, radio and television all which will be timed for the street launch date. A RUDEwear club, which means that a consumer will earn bonus points for all products purchased and will be able to buy new product using these points via the Rudewear website which will go live in January 2005.

For further information please contact:
Barry Sanders
Tel: +44 (0) 20 8523 0822
Fax + 44(0) 20 8531 6630
Email: Barry.Sanders@alchemymagic.com

David Gold
Tel: +44 (0) 20 8523 0822
Fax + 44(0) 20 8531 6630
Email@ David.Gold@rudewear.co.uk