Pearson Education and Expertsonline.tv join forces
See and hear the authors before you buy! A new venture in book purchasing is being launched. Pearson Education has joined forces with internet company, www.expertsonline.tv to provide video and audio based interviews with their business book authors.
(PRWEB) July 9, 2004 -- See and hear the authors before you buy!
A new venture in book purchasing is being launched. Pearson Education has joined forces with internet company, www.expertsonline.tv to provide video and audio based interviews with their business book authors.
Potential buyers of business books from www.pearson-books.com, the Pearson Education web site, are able to access video and audio interviews before they decide to buy, via a click through to the www.expertsonline.tv site.
Interviews will be with experts in many fields of business from entrepreneurship and personal development through to strategy. The first two interviews available as part of the joint venture are with Mike Southon, Entrepreneur and co-author of the best selling book, Beermat Entrepreneur, Richard Richardson and John Barnes, the entrepreneurs behind the rise to stardom of the Harry Ramsdens fish and chip shop restaurant chain, Their book is called Marketing Judo. Other interviews will follow over the coming weeks as new books are published.
Commenting on the tie up, Expertsonline.tvs Founder and Managing Director, Philip Crowshaw said 'We feature numerous video interviews with the rich and famous on the site already and it was a natural extension to provide interviews with interesting Pearson Education authors in order that people can see and hear them in the flesh before they decide to buy. This provides a whole new dimension to the book purchasing experience. Perhaps one day, people will automatically expect to see a video interview with an author before they buy a book online. Broadband growth certainly makes all this possible. We shall see
Pearson Education Marketing Manager, Catherine Timothy added 'We are always looking for new ways to enrich the book buying experience for our customers. Our alliance with expertsonline.tv allows us to provide a more dynamic and interesting insight into our authors for our customers to experience before they decide to buy.
About Pearson --
Pearson Education is part of the Pearson Group, one of the world leading media companies, which also owns the FT and Penguin. Our mission is to help educate people from school, through university and on into their professional lives. We publish major brands such as Financial Times Prentice Hall, Prentice Hall Business, Reuters, Longman, Addison Wesley and many of the major computer book brands.
About Expertsonline.tv
www.expertsonline.tv was launched in February 2004 and by end of April 2004 had achieved over ½ a million hits from 22 countries worldwide.
The site features video, audio and text based interviews with celebrities such as Max Clifford, Eamonn Holmes, Sam Allardyce and Rosemary Conley, as well as with business millionaires and gurus such as Simon Woodroffe and Sir John Harvey-Jones.
The site was the idea of Founder and MD Philip Crowshaw, whilst the web site was built by Rippleffect.com and video interviews and production provided by Henderson-Grime.com and Premier Cru Associates.
For further information please contact:
Catherine Timothy, Marketing Manager, Pearson Education
e: catherine.timothy@pearson.com
Phil Crowshaw, Founder & MD, Expertsonline.tv
e: pcroshaw@expertsonline.tv
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