KerryEdwards.com Domain Name Worth at Least US$3,384

Zetetic appraises the presidential KerryEdwards.com domain name to be worth at least US$3,384, based on the most recent secondary domain name market data collected by Zetetic. The domain name is currently owned and for sale by Kerry Edwards, an Indianapolis, IN resident who uses the web site to feature photos of his son, also named Kerry Edwards.

Boulder, CO (PRWEB) July 11, 2004 -- Zetetic appraises the presidential KerryEdwards.com domain name to be worth at least US$3,384, based on the most recent secondary domain name market data collected by Zetetic. The domain name is currently owned and for sale by Kerry Edwards, an Indianapolis, IN resident who uses the web site to feature photos of his son, also named Kerry Edwards.

While the unsolicited appraisal accounts for incoming links, advertising value, word constructs, language usage, search term and popularity, it does not account for the latest surge of publicized interest by a select number of interested parties, including the Democratic party and the John Kerry Presidential campaign.

This is a perfect example of where a domain name appraisal is a great tool for understanding the basic market value of a domain name with a unique short-term value, enabling the educated seller to focus on negotiating with serious bidders only," said Keith Pieper, Zetetic Founder.

The appraisal is based on statistical collection and analysis of 397 secondary market domain name sales during the month of July 2004. The appraisal incorporates 25 different variables to represent current market conditions.

Zetetic found the average domain name resale price during the July 2004 period to be US$2,581, a drop of 24 percent from the May average resale price of US$3,401. This decline represents the single largest monthly market drop since Zetetic began collecting secondary domain name after market data in September 2003 when the average was US$2,224.

Additional market data, including historical research, is available at http://markets.zetetic.com. Get the latest secondary domain name market trends and statistics via email each month through our free Tip Sheet at http://tipsheet.zetetic.com. Learn more about our appraisal Quotes at http://quotes.zetetic.com.

About Zetetic
Zetetic grew out of the need for a statistically sound, reliable and market-based approach to understanding domain name values. Zetetic currently tracks the secondary domain name after market, collecting hundreds of sales transactions every month. This data is analyzed, updating the pricing model to reflect current market conditions. The model is incorporated into the Portfolio Tracker and Quotes products. Portfolio Tracker enables domain name investors, speculators or corporate owners of large domain name portfolios to always know the market value of their domain names, obtaining an updated portfolio value report every month. Our Quotes service provides a traditional one-time appraisal with detailed domain name information, designed for formal name negotiations or as an official document of value. Learn more at http://www.zetetic.com

For Further Information:
Keith Pieper
Zetetic Domain Name Investment Services
1-877-ZETETIC
Boulder, CO

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