New Ready-to-Drink Cappuccino Flavored Beverage to be Launched to Help Raise Money for Charity by Actor/Director Stephen Baldwin in Waldbaums Food Chain, Long Island, New York.
On July 24th, 2004 a new cappuccino flavored drink called Loco-Joe, manufactured by Charity Beverage, USA, will be launched. Handing out samples from a shrink-wrapped tour bus, Actor/Director Stephen Baldwin will also be participating in a series of fun-filled games and crowd pleasing competitions. Through his participation, Mr. Baldwin hopes to raise awareness for Breast Cancer research and for the product that will become Waldbaums signature charitable product, Loco-Joe Cappuccino.
(PRWEB) July 12, 2004 -- In an effort to bring awareness to help further research into a cure for and care of Breast Cancer patients, Waldbaums has agreed to carry Loco-Joe Cappuccino as its primary source of charitable fund raising. Waldbaums plans on using some of the profit to support its own charity, the Waldbaums Foundation, but most of the profit will go to the Baldwin Family Charity, The Carol M. Baldwin Breast Cancer Fund. The statistics show that Long Island has the highest breast cancer rate in the state of New York which makes ongoing community giving and research a critical place in the fight against Cancer.
Bob Panasuk, President of the chain, says "The Care and Cure of Breast Cancer is such a relevant cause for the people who live in Long Island, and I am delighted to partner with Bill Richards and Loco-Joe Cappuccino and the high profile Baldwin Family to raise funds for this cause". "The Waldbaums Foundation is grateful for the participation".
Loco-Joe Cappuccino not only supports a great cause in the fight against Breast Cancer but is environmentally beneficial. This unique packaging format has won the coveted Presidential Award for Sustainable Development.
Baldwin will bring his upbeat personality and unique celebrity status to benefit not only the beverage but the stores in their effort to promote charitable giving. The promotion is designed to stimulate interest in such community charitable giving in each location through games, competitions and interaction with Stephen Baldwin as well as sampling of the product.
There were many people that assisted in bringing this product to the consumer world. President and CEO of Charity Beverage USA and Co-Creator of Loco-Joe Cappuccino, Bill Richards, states "This has been in the works for about 9 years and I didnt want to get lost in the typical retail shuffle. My dream was to get a product out that would really make a difference to a charity and a charity I believed in. Stephen brought a freshness and strategy to the table that lined up with mine and it is a natural fit for us to work together to support community charity! I was approached by other retailers but WALDBAUMS got it and understood what my message was and had the same vision. You dont get that often...It is a great situation for everyone."
Also a key player is Debbie Nigro, President of Out of the Box Deals, Inc., who specializes in unique and creative strategic alliances with manufactures and retailers. "I always try and find the WIN/WIN/WIN angle," says Nigro. "Charity Beverage USA wins, WALDBAUMS Foundation wins, and Breast Cancer Organizations like The Carol M. Baldwin Breast Foundation wins big...It feels really good to do good business and do good at the same time!"
Charity Beverage USA not only supports Breast Cancer research but shares an interest in many community charities across the nation.
For More Information on Stephen Baldwin, Charity Beverage USA, WALDBAUMS log onto to http://www.findacure.org, http://www.waldbaums.com, or http://www. CharityBeverage.com,
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