Searchfeed.com Issues Relevancy Guideline Revisions

Searchfeed.com network affiliates can now expect more relevant search results and pay-per-click advertisers will receive more specific keywords, due to new keyword review guidelines, enforced by the search engine marketing firm.

Searchfeed.com Issues Relevancy Guideline Revisions
BRIDGEWATER, NJ -- July 14, 2004 - Searchfeed.com, a leader in pay-per-click (PPC) search engine advertising, today announced the issuance of revised relevancy guidelines intended to ensure better search results for users, better content for distribution partners and more targeted leads for advertisers on the Searchfeed.com Network.

As the search-based segment of the online advertising industry grows, the importance of extremely relevant keywords is evident," says Rachel Lyubovitzky, market research analyst at Searchfeed.com. Furthermore, accurate product and service descriptions help capture target audiences and lead to increased sales. The revisions to our relevancy guidelines help our advertisers to accomplish these objectives."

To further ensure accurate revisions, guideline changes were based on Searchfeed.coms advertiser keyword lists, their desired position of an ad amongst search results and descriptions of their respective service or product.

Through Searchfeed.com, advertisers can now also use an automated keyword selection process. Searchfeed.coms tools help suggest desired keywords that are tailored to specific advertiser campaigns. A campaign manager and keyword review specialist team reviews the keywords submitted and can reject or accept specific keywords for campaigns. Generally keywords are reviewed with in 24-48 hours.

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About Searchfeed.com

Searchfeed.com, a leader in pay-per-click search engine advertising, provides online advertisers with a cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with thousands of leading websites and portals, the Searchfeed.com advertising network facilitates hundreds of millions of queries each month. For more information about Searchfeed.com, visit www.Searchfeed.com.