It's Child's Play for Joester Loria Loria/Parents Magazine

The Joester Loria Group has joined the roster of Childs Play Communications clients. Joester Loria is a full-service licensing and marketing agency representing some of the world's top brands, including Jeep, American Greetings, Berlitz and Pepsi. Located in New York City, Childs Play Communications specializes in public relations/marketing communications for products and services targeted toward kids and moms. Global brands such as Hasbro, Gund, Samsonite and Ragu have been among Childs Play clients.

NEW YORK (PRWEB) July 16, 2004 -- The Joester Loria Group has joined the roster of Childs Play Communications clients.

Joester Loria is a full-service licensing and marketing agency representing some of the world's top brands, including Jeep, American Greetings, Berlitz and Pepsi. The company is based in New York City with satellite offices in Detroit and a network of agents worldwide. Childs Play will be responsible for publicizing Joester Loria client, Parents Magazine, for the publications licensed toy line, designed for infants and toddlers. Founded in 1926, Parents is the countrys leading publication for parents, with over 14 million readers every month.

Located in New York City, Childs Play Communications specializes in public relations/marketing communications for products and services targeted toward kids and moms. Global brands such as Hasbro, Gund, Samsonite and Ragu have been among Childs Play clients.

Childs Play has the expertise in the childrens market that we were looking for," said Joanne Loria, Joester Lorias executive vice president and COO. They have extensive background reaching the mom market, promoting licensed products and in particular, publicizing toys. With that combination, we thought theyd make the ideal public relations partner."