ABS-CBN Launches Chatup" On Smart Network

Chatup enables Philippine mobile users to chat with their families and friends across the Globe.

New Delhi (PRWEB) July 16, 2004 -- ABS-CBN Interactive, Inc., Philippines foremost provider of wireless applications and content in the field of entertainment, today announced the launch of ACLs Wireless Instant Messenger (WIM) on the SMART network. Smart Communication Inc. (SMART) is Philippines leading mobile service provider.

Aptly titled 'CHATUP, the application is accessible to 15 million SMART subscribers (both prepaid and postpaid), enabling them to chat with their families and friends through their mobile phones. To get started, the user just needs to type 'CHATUP and send it to 231 and he/she will be charged 2.50 Peso per message transaction.

'CHATUP is based on ACLs latest offering on Wireless Instant Messaging solution which has been customized to suit the taste of the Filipino market place. The service is available via SMS, which comes packed with popular services that enable a Filipino to reach out to their families & friends across the globe.
   
"CHATUP has been positioned as a way for Filipinos to communicate with friends and families, which further provides the thrust to ABS-CBN endeavor to provide next generation technology, ahead of its time to the subscribers. It also compliments its 'In the Service of the Filipino' campaign", said Paolo Pineda, Director of PINOYCENTRAL at ABS-CBN Interactive Inc.

Julian Vincent, Director, ACL Wireless Limited said, "ABS CBN has a very healthy mix of Value Added Services (VAS) and ACLs Wireless Instant Messenger will add more weight to their service portfolio. Our application will offer ABN-CBS customers a richer and more value-added mobile experience, and in turn, enable the service provider to leverage their network resources to generate more revenue."

About ABS-CBN Interactive Inc
ABS-CBN Interactive, Inc. is the Philippine's foremost provider of wireless applications and content in the field of entertainment. Being a wholly owned subsidiary of ABS-CBN Broadcasting Corp., the largest television network in the Philippines, the company has pioneered integrated interactive media in web, television and short messaging service (SMS) or more widely known as text.

The company specializes in bringing to the consumer a single message through the integrated platforms of television, web and SMS. The result is an innovative marketing tool that is fun for consumers, yet provides mass penetration, detailed statistics and a measure of campaign effectiveness to advertisers.

For further information, visit www.pinoycentral.com.

About ACL Wireless Limited
ACL Wireless Limited is the worldwide leader in unique, consumer-centric, wireless instant messaging based services to mobile operators and service providers. Among its customers are worlds 20 leading mobile operators whose combined subscriber base exceeds 50 million. ACLs wireless instant messaging solution has witnessed significant consumer adoption on commercially launched networks in Asia Pacific, Middle East and India.

Founded in early 2000, ACL Wireless today operates from its state-of-the-art wireless software research & development center in India, with regional offices in China, Malaysia and UAE.

For further information, visit www.acl-wireless.com.