eXubrio's Paul McAfee to Give Talk about Value Propositions at American Healthcare Radiology Administrators Annual Meeting in Boston August 5
Paul McAfee will co-present with Karen Herzeg, MSEE, MBA, University of Rochester Medical Center, Rochester, NY. The talk is titled "Marketing Radiology - Creating & Managing the Value Delivery Chain."
(PRWEB) July 19, 2004 -- Paul McAfee, principal of consulting firm eXubrio, LLC, will deliver a talk in Boston at 10:00 am on August 5 at the Hynes Convention Center. He will co-present with Karen Herzeg, MSEE, MBA, University of Rochester Medical Center, Rochester, NY. The talk is titled "Marketing Radiology - Creating & Managing the Value Delivery Chain."
This session at the American Healthcare Radiology Administrators (AHRA) 2004 Annual Meeting discusses the value delivery marketing methodology and provides a case study using a hospital-based radiology department, which had little to no organized marketing efforts. Value delivery marketing examines the relationships a business creates with its customers through the experiences it provides those customers. The business, which relative to its competitors, creates the superior combination of customer experiences, is most successful in attracting and retaining its customers. The combination of experiences offered by a business is its Value Proposition". A properly constructed value proposition defines customers and customer experiences, a time line, the desired customer action and the competitive alternatives. After choosing a value proposition, a business must provide the proposition and effectively communicate the proposition to its customers. As the market and competition for imaging grows, the need to effectively attract, retain and delight customers becomes more crucial to financial success. The concepts and techniques provided in this session lend themselves effectively to both hospital-based imaging departments as well as imaging centers.
Attendees will learn to:
- Get started using value delivery marketing.
- Create a value delivery chain.
- Create a value proposition.
For more information about the presentation August 5, 2004, in Boston at the AHRA Annual meeting, visit: http://www.ahra.com/annmtg/2004/Thursday.htm#10
For more information about eXubrio and Mr. McAfee, visit: http://www.exubrio.com
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