IP Devel refines its identity

On July 12, IP Devel has initiated a rebranding process meant to bring the company image into line with the leading position in Romanian software outsourcing. IP Devel is refining its brand in order to reflect the development level achieved following four years of activity in international markets. The new identity of IP Devel communicates company positioning as a militant for innovation, sustained by projects developed for clients as Cingular, Siemens VDO Automotive, and AT&T Wireless.

(PRWEB) July 18, 2004 -- On July 12, IP Devel has initiated a rebranding process meant to bring the company image into line with the leading position in Romanian software outsourcing. IP Devel is refining its brand in order to reflect the development level achieved following four years of activity in international markets. The new identity of IP Devel communicates company positioning as a militant for innovation, sustained by projects developed for clients as Cingular, Siemens VDO Automotive, and AT&T Wireless.

The rebranding process assists the explosive growth of the company. Since the beginning of the year, IP Devel has gone through major changes: doubling its personnel up to 100 specialists, moving to the new headquarters, and consolidating the strategy for the coming years. The company mission has been refined to express the major goal of IP Devel and the means to accomplish it: to become the leader on the Romanian software outsourcing market through strategic partnerships with all our clients. The new identity meets this mission with its every element, immediately impacting external and internal communication processes.

"We chose to present ourselves in a new formula, adequate to our position. We wish to communicate the international quality of the 'IP Devel' brand, the human component of our success, as well as the company focus on innovative projects. It is necessary that all our strategic allies, present and future, find the aforementioned aspects in every contact with IP Devel and each of our activities. The rebranding process is an investment in the future and the recognition of brand's value in building proactive relationships based on trust," declared Bogdan Putinica, President and CEO, IP Devel.

The company name remains unchanged; it already represents a brand for partners, clients, and employees. The new tagline, 'innovative insights' communicates the competitive advantage of the company as perceived by the market: IP Devel develops innovative solutions for its clients, proving there is no impossible project. The human-shaped graphic symbol accompanying the company name conveys flexibility of approach, openness to challenges, and the desire to always be a winner. It represents the essence of the company values: progress, alliances, passion, dynamism, brainpower and people. Orange and blue, the new set of corporate colors emphasizes two ingredients for company success, the talent to merge dynamism with stability and the power to find the right proportion between technology and brainpower.

In the next months, IP Devel will align corporate communications with the new identity.

About IP Devel
IP Devel is a market leader in Romanian software outsourcing. The success of this dynamic company relies both on the service-oriented business strategy, unique to Romania, and team ability to engineer some of the newest, most innovative and challenging projects worldwide. Starting in 2000, IP Devel has been supplying its clients in Asia, North America and Europe with over 300 customized software solutions, and has achieved significant growth yearly. IP Devel is ISO 9001:2000 certified, a Certified Microsoft Partner and in the process of obtaining CMM Level 4. The entire activity of IP Devel is oriented towards satisfying client needs and promoting Romanian IT&C culture.

For more information and high resolution photos of the new headquarters please contact:

IP Devel, Marketing
T: +40 21 212 70 20
F: +40 21 212 70 30
media@ipdevel.ro

www.ipdevel.net